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In this presentation I discuss techniques for using social media to improve your on-line customer conversion. I first discuss the customer conversion process and how it applies to the travel purchase life cycle and then apply some real-life examples of how to improve customer conversion by using social media including blogs, flickr, youtube, and twitter.
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Converting the MassesConverting customers using social media strategies.
Stephen Joyce, CEORezgo.com(A Division of Sentias Software Corp.)
Social Media Fallacies
Social Media is a1.FAD
FALSE
113 million blogs...& over 250 million pieces of tagged social media.
300 Million Userson Facebook & 50% log in EVERY DAY
Social Media is2.FREE
FALSE
“”Charlene Li,
Forrester Research
Social Media is3.FAST
FALSE
Social media is about creating relationships that can take months or even years to develop.
Social Media is4. FACEBOOK
FALSE
Social media is not about any ONE tool or site, it is about the philosophy behind the use of the tool & your goals for using it.
Source: Roots of Fear http://www.newsweek.com/id/78178
Customer ConversionStrategies
Awareness
Consideration
Action
Traffic
Content
Call to Action
Dream
Plan
Go
What areYOU Doing
1Inspire through
Storytelling
Share your
Expertise2
Become the
Authority3
Let go of your need for
Control 4
5Empower Your CustomersLet THEM share
5 MinuteSocial Media
SMACKDOWN
What isOut There?
In the Travel Social media Universe
How I found touraboutA practical social media example
Social Marketplace
Travelers ask questions & suppliers answer. Suppliers gain social equity by being identified as experts in their market and by sharing theirexpertise.
Melissa asksA question.
Chad Answers it.
Chad's Answers appear on his profile page
Chad gets to talk about his company.
And market products
Chad creates once and publishes to multiple sites.
Brilliantly SimpleEngage with the customer during the dream stage and influence their decision making early.
Thank you
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