View
2.051
Download
0
Category
Tags:
Preview:
DESCRIPTION
Whether it's your first year participating in Give to the Max Day or your fifth, this webinar will bring you up to speed on all the ins and outs of this year's event. This includes: Prize grant amounts, golden tickets and competition structure How to get your page ready for the big day Ways to get involved with offline events happening throughout the day And, strategies to consider to raise more money in the 24 hour event period. It's EVERYTHING schools need to know about Give to the Max Day 2013!
Citation preview
1
Chat & Raise Hand
Mute - *6
Unmute - *7
If you lose your internet connection, you can rejoin by clicking on the link sent to you via email
Be sure to call in via phone for audio:
U.S. & Canada: 866.740.1260
Access Code: 3254294
2GiveMN On The Road | 2013 2
Get the Most Out of Give to the Max Day
Everything You Need to Know about GTMD4:00 – 5:00 p.m.
3GiveMN On The Road | 2013
Today’s Agenda• Introduction to GiveMN
• Give to the Max Day Details for Schools
• How GiveMN.org Works
• How to Set Up Your School Page
• Digital Fundraising Tips & Tricks
4GiveMN On The Road | 2013
Introduction to GiveMNWho?
5GiveMN On The Road | 2013
Your GiveMN Team
Dana NelsonExecutive Director
Daniel MooreDevelopment & Partnerships Manager
Jeff AchenDigital Strategist
Leona ThaoSchool Outreach &Partnership Coordinator
Alsa BrunoSchool Outreach &
Partnership Coordinator
Nina GazelNonprofit Outreach &
Partnership Coordinator
Olivia JamesNonprofit Outreach &Partnership Coordinator
AmeriCorps VISTA TeamGiveMN Staff
6GiveMN On The Road | 2013
About GiveMN• A collaborative nonprofit venture to transform
philanthropy in Minnesota by growing charitable giving and moving more of it online.
• An independent 501(c)(3) organization and an affiliate of Minnesota Philanthropy Partners.
• Funded by organizations, foundations, corporations, and individual donors from across Minnesota and beyond.
• Partners with Razoo to provide creative giving events and state-of-the-art technology.
7GiveMN On The Road | 2013
About Give to the Max Day• Started in 2009 as a launch event for GiveMN
• The Great Minnesota Give Together
• Now, the biggest online giving event in the world
• Raised $16,391,905 in 2012– 4,381 Organizations– 53,339 Donors
• Schools raised $575,000 in 2012– 255 Schools– 7,000 Donors
8GiveMN On The Road | 2013
Give to the Max Day 2012
Metro donors gave $530,000 to organizations in Greater MN.
Out-of-state donors gave $410,000 to Greater MN.
Donors from 34 countries outside the U.S. gave more than $45,000 in to Minnesota.
Initiative Region Dollars Raised Gifts
Northwest $44,773 600
Northland $560,689 4,784
West Central $211,010 1,444
Central $722,869 5,821
Southwest $130,317 1,331
Southern $1,089,074 7,869
Total Greater MN $2,758,732 21,849
Goodhue County raises 6x as much as the average
Greater MN county
9GiveMN On The Road | 2013
Give to the Max DayDetails for Schools
When?
10GiveMN On The Road | 2013
GTMD13 PrizesLeaderboard Structure Based on Guidestar Data and ZIP Code
Schools are eligible to compete in the following leaderboards
All Nonprofits & Schools Leaderboard
Greater Minnesota Leaderboard
(outside the 7-county metro)
Leaderboard Prizes Same for Each Leaderboard Based on Dollars Raised
First Place$10,000Second Place $7,500Third Place $5,000Fourth Place $2,500Fifth Place $1,000Sixth Place $500Seventh Place $500Eighth Place $500Ninth Place $500Tenth Place $500
11GiveMN On The Road | 2013
GTMD13 PrizesHourly Golden Tickets Donations Drawn Randomly Every Hour
School Donation 24 x
$1,000
Super-sized Golden Ticket Donations Drawn Randomly After 24 Hours
School Donation$10,000
Power Hours NEW! School Raising the Most Dollars during each power hour will get $1,000!
2:00 – 2:59 a.m.
5:00 – 5:59 a.m.
5:00 – 5:59 p.m.
6:00 – 6:59 p.m.
11:00 – 11:59 p.m.
12GiveMN On The Road | 2013
GTMD13 DetailsMall of America Event• Livestream coverage by The
UpTake, broadcast on GiveMN.org
• Interviews with nonprofits & schools
• Live performances by musicians
Minimum Donation• $10.00 minimum donation
• No maximum gift amount
Scheduled Giving• Starting Nov. 1, donors can schedule
their gift to be transacted on GTMD
Fees• A transaction and processing fee of
4.9% is applied to all transactions
• 100% of a donor’s gift is deductible
13GiveMN On The Road | 2013
How GiveMN.org WorksWhat?
14GiveMN On The Road | 2013
GiveMN Works for Donors
15GiveMN On The Road | 2013
GiveMN Works for Schools
16GiveMN On The Road | 2013
How to Set UpYour School Page
Where?
17GiveMN On The Road | 2013
Find Your School Page
18GiveMN On The Road | 2013
Create a User Account
19GiveMN On The Road | 2013
Activate Your School Page
20GiveMN On The Road | 2013
Edit
21GiveMN On The Road | 2013
Images/Videos
3xPages with photos typically raise
3x more in donations than pages without
4xPages with video typically raise
4x more in donations than pages without
22GiveMN On The Road | 2013
Thank Donors
23GiveMN On The Road | 2013
Share: Website Widget
24GiveMN On The Road | 2013
Donations & Disbursements
25GiveMN On The Road | 2013
Matching Grants
Start: 11/14/2013End: 11/14/2013
26GiveMN On The Road | 2013
Digital FundraisingTips & Tricks
How?
27GiveMN On The Road | 2013
• Upcoming Webinar Registration– Maximizing Email– Maximizing Social Media– Maximizing Photos & Video– Maximizing GiveMN Mobile
• Logo Packs– GiveMN Logo– Give to the Max Day 2013 Logo
• GiveMN How-To Videos
School ToolkitClick the GTMD Logo in Footer on www.GiveMN.org
• Backpack Flyer Template
• Email Template
• Direct Mail Template
• Radio PSA Template
• Letter to the Editor Template
• News Release Template
• Give to the Max Day Preparation Checklist
• Give to the Max Day Communication Tip Sheet
28GiveMN On The Road | 2013
Plan Your Fundraising• How does your school change the world?
• How does your donor affect that change?
• What inspires your donors?
• Who’s the best voice to ask your donors?
• Create your suggested donation amounts
• Ask for recurring donations starting on GTMD
• Ensure staff participation
• Don’t be afraid to ask!
29GiveMN On The Road | 2013
Plan Your Communications• GiveMN Page
• Your Own Web Page
• Email - personalized as much as possible
• Social Media– Facebook– Twitter with hashtag #GTMD13– YouTube– Blog
• Backpack Flyers, Postcards, Letters, & Phone Calls
• Local Television, Radio, Newspaper, & Outdoor
30GiveMN On The Road | 2013
Plan Your Give to the Max Day• Power Hour Strategy
• Engage Your Students to Communicate to Parents
• Community Events & Volunteer Engagement
• Media Outreach, Open House & Tours
• Social Media Outreach– Create Facebook status and Twitter tweet templates
that donors can easily copy and paste– Ask donors to re-post and re-tweet your good news!
• Thanking Donors
31GiveMN On The Road | 2013
Plan Your Follow Up• Friday morning ‘thank you’ email and social media
• Calls and/or hand-written notes to your best donors
• Did you win a prize? Meet a goal? Raise a lot?Share the good news with your media partners!
• Tell students about their community’s generosity
• Remind donors that they can give to your school at any time throughout the year
32
Great ExamplesMission-Centered Branding:Oak-Land PTA ($7,675)
Program Focus:Spectrum High School ($1,930)
Recommended