13
TRAINING WEBINAR SLIDES

Mekko Graphics Training Webinar Slides

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You can find the corresponding video from this deck in: https://www.youtube.com/watch?v=gg6XtLcBQlI Download the Excel workbook and follow along here: http://www.mekkographics.com/downloads/Mekko_Graphics_6-9_Webinar_Data.xlsx http://www.mekkographics.com/downloads/Mekko_Graphics_6-9_Webinar_Data_Starbucks_Growth.xlsx In this training webinar we demonstrate how to use each chart type to deliver insights and how to utilize the key features of Mekko Graphics to create more compelling charts. We highlight a diverse set of features, including new functionality from our most recent release. Here are some of the features covered in this training: • Creating and updating charts directly from Excel using an Excel Add-in (New) • Using the Preference Manager to change the look and feel of charts, including the use of Mekko Graphics custom color palettes • Calculating CAGRs in the Mekko Graphics data sheet and adding a CAGR column • Adding regression lines, growth lines and average lines to enhance chart impact • Applying cell colors from Excel to charts (New) • Inserting axis breaks • Changing the value scale for a chart without altering the underlying data (New)

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Page 1: Mekko Graphics Training Webinar Slides

TRAINING WEBINAR SLIDES

Page 2: Mekko Graphics Training Webinar Slides

2

0

20

40

60

80

100%

% of Locations

Midwest

West

South

Mid Atlantic

SW

Other

South SW SWWestMidwest

PF Changs

Cheesecake Factory

WestRegion of Origin

U.S. Restaurant Geographic MixMost of the large national chains are still strongest in their home region.

Source: Company data

Other series Text in data

row

Page 3: Mekko Graphics Training Webinar Slides

3

2,000

2,200

2,400

2,600

2,800

3,000

3,200

3,400

Millions of Cases

1995

2,800

Old World

229

New World

154

China

35

Other

80

2004

3,298

Old World

-460

New World

25

China

111

Other

-186

2012

2,788

-15%-15%

Global Wine ProductionProduction was rising until 2004 but it has since fallen by 15%, primarily in old world markets.

Source: OVI

Bar comparison line

Series colors Manual axis

scale

Page 4: Mekko Graphics Training Webinar Slides

4

-10.0

-5.0

0.0

5.0

10.0

15.0%

0 15 20 25 30 35 40 45 50Liter

300M Population

Consumption Volume per Capita

Consumption Growth

China

U.S.

Germany

France

UK

Italy

Spain

Argentina

300M Population

Australia

Portugal

Global Wine ConsumptionMany of the bigger consumption markets are declining but China is on the rise.

Source: OVI

Axis break Vertical

quadrant line Custom axis

units

Page 5: Mekko Graphics Training Webinar Slides

5

0

100

200

300

400

500

Millions of Cases

2007

60

2008

85

2009

135

2010

170

2011

200

2012

245

2013

300

2014E

340

2015E

370

2016E

450

+650%

23%

33%

2007-2016CAGR

+650%

Domestic Production

Imports

Wine Consumption in ChinaWine consumption in China has exploded. While domestic production has also grown, import volumes have grown even faster to keep pace with demand.

Source: OVI

Growth line CAGR column Legend

Page 6: Mekko Graphics Training Webinar Slides

6

0

20

40

60

80

100%

% of Sales

Total

Americas

EMEA

China/AP

New Channels

Starbucks New Channels New channels are a small part of overall revenue but the K cups segment is the big growth story.

-10

0

10

20

30

40

50%

Sales Growth (New Channels)

Packaged Coffee

-1%

US Foodservice

6%

K-Cups

41%

Int'l CPG

-2%

Other

1%

Source: Company information

Page 7: Mekko Graphics Training Webinar Slides

7

Restaurant StocksInvestors are paying a premium for earnings growth at Dunkin, Dominos and Starbucks.

Source: Bloomberg, Company information

0

11

12

13

14

15

16

17

18

19

20

0 10 20 30 40%

Earnings Growth

Valuation EV/EBITDA

Yum!

Wendy's

Tim Horton's

Starbucks

McDonald's

Dunkin

Dominos

Regression line

Axis break

Page 8: Mekko Graphics Training Webinar Slides

8

Additional Features

0

10

20

30

40%

New York

37%

Chicago

32%

Los Angeles

25%

Boston

18%15%

Close Rate Last 12 Months

Denver

Conditional Formatting Values Scaling

0

200

400

600

800

1,000M

Units

Android

759

iOS

151

Microsoft

31

Blackberry

19

Page 9: Mekko Graphics Training Webinar Slides

9

TablesHow do different professionals use Mekko Graphics?

Strategy Marketing Finance

Chart usage:

• Marimekko

• Cascade

• Bar is most used chart

Key enhancements:

• Axis breaks

• CAGR columns

• Growth lines

Page 10: Mekko Graphics Training Webinar Slides

10

Webinar Project Timeline

TaskUser Research•Meet with users•Develop

scenariosWrite Presentation•Create outline•Gather data•Make charts

QA/Review•Present first draft•Edit charts•Finalize

presentationDeliver webinar

Jun Jul Aug Sep22 29 6 13 20 27 3 10 17 24 31 7

This presentation was completed according to the following timeline.

Page 11: Mekko Graphics Training Webinar Slides

11

Use Cases

0

20

40

60

80

100%

% of Locations

Applebees

Midwest

West

South

Mid Atlantic

Southwest

FloridaNew England

Panera Chipotle Chilis PF Changs

GA TX AZCOMOState origin

Cheesecake Factory

Marimekko

Bar Mekko

Cascade

Market Map: Sales by competitors by regionsProduct Portfolio: Sales by product by product lineResource Allocation: Costs by plant by product

Growth Profile: Growth $ or % & revenue by businessProfit Pool: Profit % & revenue by segment or product lineMarket Share: Market share % & revenue by segmentPerformance Improvement: Earnings changes between yearsDeal Value: Revenue synergies, cost synergies, totalStore Mix by Region: Current #, adds by region, future #

2,000

2,200

2,400

2,600

2,800

3,000

3,200

3,400

Millions of Cases

1995

2,800

Old World

229

New World

154

China

35

Other

80

2004

3,298

Old World

-460

New World

25

China

111

Other

-186

2012

2,788

-15%-15%

-10

0

10

20

30

40

50%

Sales Growth (New Channels)

Packaged Coffee

-1%

US Foodservice

6%

K-Cups

41%

Int'l CPG

-2%

Other

1%

Page 12: Mekko Graphics Training Webinar Slides

12

Use Cases

0

11

12

13

14

15

16

17

18

19

20

0 10 20 30 40%

Earnings Growth

Valuation EV/EBITDA

Yum!

Wendy's

Tim Horton's

Starbucks

McDonald's

Dunkin

Dominos

Stacked Bar

Bubble

Scatter

Market Growth: Sales by segment over timeSales Mix: Sales by customer or business segment over timeCost Bar: Breakdown of total costs by type

RMS/ROS: Relative market share, return on sales & revenueCustomer Profitability: Profit %, revenue, cost varianceProduct Portfolio: 2 key purchase dimensions and revenue

Growth Map: Sales growth by competitor for 2 marketsPurchase Decision Matrix: Suppliers by cost & capabilitiesExperience Curve: Units produced & cost/unit over time

-10.0

-5.0

0.0

5.0

10.0

15.0%

0 20 40 60Liter

300M Population

Consumption Volume per Capita

Consumption Growth

China

U.S.

Germany

France

UK

ItalySpain

Argentina

300M Population

Australia

Portugal

0

100

200

300

400

500

Millions of Cases

2007

60

2008

85

2009

135

2010

170

2011

200

2012

245

2013

300

2014

340

2015

370

2016

450

+650%

23%

33%

CAGR

+650%

Domestic Production

Imports

Page 13: Mekko Graphics Training Webinar Slides

13

Resources

Learn Ask Connect

Training videosSample chartsPresentations Strategy Consultant’s ToolkitBlogFAQsDocumentationPalettes

Mekko Graphics Toolbar

MekkoGraphics.com