FaceBook for Business 101

FaceBook for Small BusinessBeginners

TO OUR SPONSOR!THANKS

Agenda1. Introductions2. Why a FaceBook Business Page?3. Create business FaceBook Page4. Lets tour your new page5. Editing your page6. Daily Interaction / Engaging7. Promoting – time permitting

8. Enhancing FaceBook – Apps – time permitting

9. Panel Discussion / Q & A

INTRODUCTIONSYour new FaceBook Business Page

So What is Social Media?

Why a Business Page?

Why a Business Page?

– Multiple admin’s– Analytics– Publically available– Fan email updates– Custom html (FBML)– Create ads– Host contests

CREATE YOUR PAGE!Your new FaceBook Business Page

TAKE A TOUR?Your new FaceBook Business Page

EDITING YOUR PAGEYour new FaceBook Business Page

DAILY INTERACTIONYour new FaceBook Business Page

Sharing your page

• Signature of your email

• Link on your website

• On your business card

• Mention FB in your mainstream advertising

• Post in newsletters

Build Your Wall

• Encourage people to “Like” your page• Post regular, useful content• Monitor and comment on your wall

Use Photos

• Teach customer how to use your product• Show them how it’s made• Tell a happy customer stories• Post employees selling your product• Be personable

Use Video

• Teach customer how to use your product• Show them how it’s made• Tell a happy customer stories• Post employees selling your product• Be personable

PROMOTINGYour new FaceBook Business Page

Promoting your page w/o ads

• Like the page• Suggest to friends• Share content• @link the page

FACEBOOK APPSExtending Your FaceBook Business Page

Find Facebook appps

Facebook RSS app

Facebook Twitter app

Questions & AnswersPanel Discussion

THANK YOU!!!

Thomas Clifford@tommytrc

Brenda Leopold@InteractMrktng