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Content curation is the process of sifting through information on the web and organizing, filtering and making sense of it, and sharing the very best content with your network. Rather than another potential recipe for information overload, content curation can actually be a method to tackle this problem. With so much information coming at us from social networks,web sites, emails, and other digital sources,we can no longer afford to sit and whine about it. Content curation can empower us to win the battle over too much information. In addition, there are benefits for both nonprofit organization and the people who work for them, like improving staff expertise, thought leadership, and forming the base of your content strategy pyramid
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The Unexpected Benefits of Content Curationvia Beth Kanter & Will Coley Photo by Kevharb
Beth Kanter: Master Trainer, Author, and Blogger
Will Coley
Master Curators
Noland Hoshino: Bcause Media Femi Oke: Upworthy
Sarah Stanley: Cancer CommonsJan Gordon: Curatti
Guillaume Decugis: Scoop.it Axel Caballero: Cuéntame
Who Does Content Curation?
AGENDA
OUTCOMES
• Interactive, Hands On Exercises
• Video Documentary Incorporated
• #13NTCcur8
Leave the room inspired to curate!
1. Primer: What/Why
2. Best Practices/Tips
3. Tools
4. Q/A - Reflection
Agenda
Burning Questions
What do you already know about content curation?What would you like to leave the room knowing or to be able to?
Basic Primer:WHAT IS CONTENT CURATION?
Meet the Curators
Content curation is the organizing, filtering and “making sense of” information on the web and
sharing the very best with your network.
What the heck does a content curator do?
They don’t just share or collect links
The Content Curator is a Sommelier . . .
What is the value of content curation?
Meet the Curators
Costco!
“One ketchup, one bottle, one choice.”
The Base of your Integrated Content Strategy!
CurationCreativity
Coordination
Tweets,Facebook
Blog, Web Site, Email Newsletter, YouTube, Photos,
Webinars,E-books
Share Pair
What struck you about content curation?How might you use it in your organization?
Meet the Nonprofits
Content Creation and Curation
http://www.bethkanter.org/freeebooks/
GoalsAudienceTesting/MeasuringOptimizingRepurposing
Creating and Curating
CrossoverLong Form
Short Form
Exercise: Find A Partner
Goal
Audience
TopicsFormat
Sources
What are the best practices of content curation?
Content Curation: The Technique
Framework: Harold JarcheNetworked Learning Is Working Smarter
Seek
Sense
Share
Seek
• Define objective, audience, and topics• Organize sources • Use discovery tools• Scan more than you capture• Don’t share unless it adds great value• Discipline
Sense
• Product: Blog post, report, memo, presentation
• Annotate, Archive, Apply• Add values to your
nonprofit
Share
• Feed your network a steady diet of good stuff
• Comment on other people’s stuff
• Collaborative sense-making
Learn from Observing the Master Curators
http://masternewmedia.org
Tools
From the Experts
Tweets links related to organization’s mission and work as a bipartisan advocacy organization dedicated to making children and families a priority in federal policy and budget decisions.
The Universe Content Curation Tools
http://bit.ly/curation-tools-Robin-Good
The Best Free and Easy To Use Tools
http://netmediablog.com/top-10-tools-for-content-curation
Interactive Exercise: Curate the Curator
1. Find a partner and laptop
2. Review Link in the Scoop.It
3. Create a curated list of your own of 3 resources on list.ly
4. Retitle, order, and annotate
5. Tweet your list.ly with the hashtag #13NTCcur8
http://www.scoop.it/t/content-and-curation-for-nonprofits
Questions? Discussion?
One Minute of Silence: What is one idea that you can put into practice next week?
Thank You!
• Blog: bethkanter.org• Order New Book: amzn.to/measure-networknp • Twitter: @kanter• Facebook: facebook.com/beth.kanter.blog• Subscribe to my public updates: facebook.com/beth.kanter• Scoop.It: scoop.it/u/beth-kanter• Pinterest: pinterest.com/kanter
Will Coley
• Blog at aquifermedia.com • Audio soundcloud.com/willcoley• Twitter @willcoley• Pinterest pinterest.com/willcoley• Tumblr citizens4immigrants.tumblr.com
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