Under armour viral marketing campaign

Under ArmourViral Marketing

Campaign

David Weston

Reach The Next Level

Introducing: The Performance Center

● Share your achievementso Twitter, Facebook, Instagram

● Track your progress● Earn rewards

o Discounts, freebies● Build your rep● Reach the next level

Goals

● Increase sales● Establish Under Armour as the true

“Performance First” company● Build a community around Under Armour

gear

Target Audience

How to reach them

● Active on social mediao Especially Twitter, Facebook, and Instagram

● Give them a platform to express themselveso Or show off

● Allow them to do the advertising on their own

Ad Tactics

● Use Star Powero Twitter, Facebook, Instagram

● Viral Video● Paid Advertising on Social Media

Google AdWords/SEO

● AdWordso Promote Performance Centero Discounts for Signing up + 1st time purchases

● SEOo Keywords: Athletic gear, performance gear,

sportswear

Budget

Thank You