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Storytelling in HR
» Rooven Pakkiri» Head of Social KM » rpakkiri@intec.co.uk» Twitter: @roovenp
When we were growing up …We would have laughed out loud at anyone who said we would pay for this..
Now there are people in China paying for this…
Businesses built with:No assets
No marketing No salesforce
NB: You can also argue that the traditional notions of customer are being replaced by a new form of
partnership
The Sharing Economy and its new stars
The Future
Is Now
Bring your own App“1. Work is in Office (outlook,
powerpoint, slideshare, salesforce ) =182. Hybrid is in Study (flipboard, pocket,
ted talks, podcasts) = 15 and Travel (Tube, Trains, TripIt) = 21 so total of 36
3. Non-Work (non work stuff such as iTunes and games) = 9
I have 12 social apps too (WhatsApp, Twitter etc) which I would put in hybrid but feel free to categorise them as non-
work”
“I have 75 apps on my iPhone. Non - work = 15
Work = 30 Hybrid = 30”
Human Capital - the last differentiator
So HR must step up and deliver Business value
IFPeople are the most valuable asset of any
organisation
THEN
Why isn’t HR the most important function / department in the
company
The Paradox
PART 1
» What is Storytelling? Putting the Science of Storytelling into practise. Its importance and usefulness to HR - David Mason
STORYTELLING IN HR
» David Mason» Non-executive director
Putting the Science into Practice
Ipswich v. Preston
V
A Surprise Ending
HR at a Crossroads
Where Can All This Lead (for now)
The Opportunity for HR
Become a Genuine Business Partner
Reduce Administration
Become a Profit Centre
Part 2
» Storytelling in action - Art of the possible demo – Alex Gibson and Rooven Pakkiri
People are the most valuable asset of any
organisation
BUT
80% of a company's knowledge is in the
heads of its employees
The Challenge
Storytelling in HR
Delivering Collaborative Decision Making
Using evidence based data
Storytelling in HR
Keeping the on-going company story alive
Using evidence based data
Part 3
» How do I get started? Deconstructing Storytelling. Key ingredients and expert tips - Charlotte Harris, David Green and David Mason.
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