#FIRMday London 2nd November The Impact of Informed Candidates (and How to Attract Them) - Joe...

Joe Wiggins, Director, EMEA, Glassdoor

The Impact of Informed Candidates (and How to Attract Them)

Our world is evolving.

Always on

and hyper

connected

Shared/Networked Economy

The WorkforceMore Connected

The HR ProfessionalTalent Nurturer

Informed CandidateWell-Researched, Purpose-Driven

What is an informed candidate?

An informed candidateis a quality candidate.

Characteristicsof an informed candidate

• Prepared for interview

• Knowledgeable about the job role

• Familiar with culture and values

• Right expectations about

compensation and benefits

Candidates Engage with

Glassdoor at Every Stage

of the Job Search

Source: 1 As measured by cost-per-hire and application-to-hire ration, compared to other job sites based on a study of 2015 hiring data for 30

million applications

1

An informed candidate is

highly engaged, well-researched,

and has the right expectations.

Interviewingan informed candidate

• Improved candidate experience

• Reduced time to hire

• Improved hiring manage

satisfaction

• Reduced number of interviews

per candidate

Hiringan informed candidate

• Better employee retention

• More productive employee

• More engaged employee

• Better team player

Challenges in attracting informed candidates.

Biggest Challenges Attracting and Hiring

0

10

20

30

40

50

60

70

80

Quality Budgetconstraints

Competingpay

Where toadvertise

Millenials

Challenge

Significant Barrier

Reputation andemployer brand are common

hurdles.

Investment in Employer Brand

Increase

No Change

Decrease

Expected Change

in Next 12 Months

35%

3%

63%

How to attract an informed candidate.

What Candidates Are Looking for in a Job

Core elements

• Salary

• Benefits

• Pension

Non-financial elements

• Work-life balance

• Career advancement

• Time off

• Flex time

• Commute

Millennialswant an employer with a conscience

• Prepared to quit a job based on

principle

• Advocate support for communities

• Important that employers take a

stand on social and political issues

Work is a Lifestyle Brand

Engage withyour audience.

Job Seekers Want to HearEveryone’s Perspective

Source: Edelman Global Trust Barometer Survey, 2015

Although friends and family are still the most trusted source (72%),

content provided by employees is the

#2 most trusted source of information on a company.

Transparencybuilds employer brand

• 62% feel better about a company

that responds to reviews

• 70% are more likely to apply when

an employer brand is managed

• 90% find the employer perspective

useful in job search

“The balance of power has shifted from

employer to employee, forcing business

leaders to learn how to build an

organization

that engages employees as sensitive,

passionate, creative contributors.”

Josh Bersin, Principal, Founder, Bersin by Deloitte

Investment in Engaging Employees

Increase

No Change

Decrease

Expected Change

in Next 12 Months

39%

3%

58%

Informed Candidates head for the best employers.

The Job Seeker Journey

Network

Seek Job

Listings

Research

Salaries

Interview

Research

Company

Network

Life Event

Life Need

Out of the Blue

Leavers Gravitate to Better Companies

Source: Glassdoor Economic Research (Glassdoor.com/research)

Average Glassdoor Ratings (External Movers Only)

2.80 2.90 3.00 3.10 3.20 3.30

Overall Rating

Career Opportunities Rating

Compensation and Benefits Rating

Culture and Values Rating

Work-Life Balance Rating

Senior Management Rating

Original Job

New Job

When people leave it’s

usually for better culture.

Culture Matters for Employee Retention

0%

1%

1%

2%

2%

3%

3%

4%

4%

5%

5%

Overall EmployerRating

Career OpportunitiesRating

Culture and ValuesRating

Pro

babili

ty E

mplo

yee

Will

Sta

y

Impact of a 1-Star

Ratings Increase

on the Probability an

Employee Will Stay

Statistically significant.

Source: Glassdoor Economic Research

(Glassdoor.com/research)

5%* 5%*

4%*

Company culture is second only to salary

in terms of influence on a candidate’s

decision to join your organisation.

Key TakeawaysTech

Transparency

Informed Candidates

Employer Brand &

Engagement

Culture

Thank You

Joe WigginsDirector, EMEA, Glassdoor