Cracking Into Google - Top 10 Reasons Why 2 Million People Apply Each Year

T O P 1 0 R E A S O N S W H Y M O R E T H A N 2 M I L L I O N P E O P L E A P P LY E A C H Y E A R

T H E C H A L L E N G EG O O D L U C K G E T T I N G I N T H E D O O R . I T ’ S A L M O S T 1 0 T I M E S H A R D E R T O G E T A J O B AT G O O G L E T H A N I T I S T O G E T I N T O H A R VA R D .

[CREDIT: STAFF.COM]

T H E C H A L L E N G E

T H E R A N K I N G S

F O R T U N E M A G A Z I N E A N D T H E G R E A T P L A C E T O W O R K I N S T I T U T E N A M E D G O O G L E T H E 2 0 1 4 “ B E S T C O M PA N Y T O W O R K F O R . ” T H E Y A L S O R A N K E D # 1 I N G L A S S D O O R ’ S E M P L O Y E E S ’ C H O I C E A W A R D S F O R 2 0 1 5 . [CREDIT: GLASSDOOR]

T H E S E C R E T

G O O G L E K N O W S Y O U C A N ’ T H A V E H A P P Y E N T H U S E D C U S T O M E R S U N L E S S Y O U H A V E H A P P Y E N G A G E D E M P L O Y E E S

T H E I N V E S T M E N T

S O G O O G L E D O E S T H E L I T T L E T H I N G S ( T H E G R E E N G O L D F I S H ) T H A T D R I V E E N G A G E M E N T A N D R E I N F O R C E C U LT U R E !T H E L I T T L E E X T R A S F O R E M P L O Y E E S T H A T M A K E A

B I G D I F F E R E N C E

T H E F O C U ST H E Y C O N C E N T R A T E O N T H E T H R E E B ’ S T O B U I L D A

S T R O N G C U LT U R E

R E A S O N S

T H E S E T O P T E N R E A S O N S A R E TA K E N F R O M A N A R T I C L E I W R O T E I N E N T I T L E D , “ C R A C K I N G I N T O G O O G L E : 1 5 R E A S O N S W H Y 2 M I L L I O N P E O P L E A P P LY E A C H Y E A R ”[CREDIT: FORBES]

W I T H B I L L I O N S O F D O L L A R S I N R E V E N U E E V E R Y Y E A R , G O O G L E PA Y S S O M E S O M E T H E H I G H E S T A V E R A G E S A L A R I E S I N T H E T E C H I N D U S T R Y. [CREDIT: GLASSDOOR]

10 T H E D O L L A R S A N D S E N S E

9 T H E F O O D

O N E O F T H E M O S T O F T- C I T E D P E R K S O F W O R K I N G A T G O O G L E I S T H E F O O D . G O O G L E F E E D S I T S E M P L O Y E E S W E L L . I F Y O U W O R K A T T H E G O O G L E P L E X , Y O U C A N E A T B R E A K FA S T, L U N C H A N D D I N N E R F R E E O F C H A R G E . [CREDIT: SF GATE]

8 T H E Y E M P O W E R C R E AT I V I T Y

G O O G L E A L L O W S I T S E M P L O Y E E S T H E O P T I O N T O U S E U P T O 2 0 % O F T H E I R W O R K W E E K A T G O O G L E T O P U R S U E S P E C I A L P R O J E C T S . T H A T M E A N S F O R E V E R Y S TA N D A R D W O R K W E E K , E M P L O Y E E S C A N TA K E A F U L L D A Y T O W O R K O N A P R O J E C T U N R E L A T E D T O T H E I R N O R M A L W O R K L O A D . [CREDIT: QUARTZ]

7 T H E S PA C E

G O O G L E ’ S S PA C E S A R E D E S I G N E D A N D S E T U P F O R I M P R O M P T U I N F O R M A T I O N S H A R I N G .

[CREDIT: STRICKLAND]

I S I T R E A L LY A N Y W O N D E R T H A T G O O G L E R S H A V E A C C E S S T O S O M E O F T H E M O S T H I G H - T E C H T O T O T O I L E T S A R O U N D ? T H E S E J A P A N E S E J O H N S O F F E R W A S H I N G A N D D R Y I N G O F Y O U R N E T H E R R E G I O N S A S W E L L A S T H E M Y S T E R I O U S “ W A N D C L E A N I N G . ” B O T H T H E W A S H W A T E R A N D T H E S E A T I T S E L F C A N B E W A R M E D O R C O O L E D D E P E N D I N G O N Y O U R P R E F E R E N C E .

[CREDIT: HUFF POO]

T H E L A M B O R G H I N I O F T O I L E T S

YOUTUBE CLIP OF CONAN O’BRIEN AND ANDY RICHTER TALKING ABOUT GOOGLE’S TOILETS

6 T H E E Q U A L I T Y

G O O G L E G I V E S E M P L O Y E E S I N S A M E - S E X R E L A T I O N S H I P S E X T R A C A S H T O C O V E R T H E I R PA R T N E R S ’ H E A LT H B E N E F I T S . T H I S B E N E F I T W I L L A L S O C O V E R A N Y D E P E N D E N T S O F T H E PA R T N E R I N T H E S A M E -S E X C O U P L E . [CREDIT: MASHABLE]

5 T H E T R A I N I N G

G O O G L E ’ S “ C A R E E R G U R U ” P R O G R A M M A T C H E S G O O G L E E X E C U T I V E S W I T H G O O G L E E M P L O Y E E S T O P R O V I D E C O N F I D E N T I A L , O N E -O N - O N E C A R E E R C O A C H I N G A N D G U I D A N C E A R O U N D T H E S U B J E C T S O F W O R K - L I F E B A L A N C E , P E R S O N A L A N D P R O F E S S I O N A L D E V E L O P M E N T, C O M M U N I C A T I O N S T Y L E S A N D C O N F L I C T R E S O L U T I O N . [CREDIT: BUSINESS INSIDER]

4 T H E W E L L N E S S

T H E G O O G L E P L E X H A S M A N Y O P T I O N S W H E N I T C O M E S T O W O R K I N G O U T. T H E O U T D O O R M I N I - P O O L S A R E L I K E W A T E R T R E A D M I L L S : A S T R O N G C U R R E N T A L L O W S T H E G O O G L E R T O S W I M A N D S W I M A N D G O N O W H E R E . L U C K I LY, L I F E G U A R D S A R E A LW A Y S O N D U T Y I N C A S E S O M E O N E G E T S I N O V E R T H E I R H E A D .

3 T H E O P E N N E S S

G O O G L E O P E R A T E S A S A N O P E N B O O K . A N E X A M P L E O F T H I S I S “ T G I F ” M E E T I N G S . T H E Y T E N D T O H A P P E N M O S T F R I D A Y S , S A I D C R A I G S I LV E R S T E I N , W H O J O I N E D T H E F O U N D E R S A S G O O G L E ’ S F I R S T E M P L O Y E E I N 1 9 9 8 . T G I F, W H E R E A N Y G O O G L E R I S F R E E T O A S K T H E F O U N D E R S A N Y C O M P A N Y- R E L A T E D Q U E S T I O N , B E C A M E A F I X T U R E O F T H E C U LT U R E . [CREDIT: MERCURY NEWS]

2 O N P U R P O S E

G O O G L E H A S A LW A Y S P U R S U E D A N O B L E C A U S E . T H E C O M PA N Y C O N D U C T S B U S I N E S S W I T H A S I M P L E M O T T O , ” D O N ’ T B E E V I L . ” I T S M I S S I O N I S T O O R G A N I Z E T H E W O R L D ’ S I N F O R M A T I O N A N D M A K E I T U N I V E R S A L LY A C C E S S I B L E . [CREDIT: FAST COMPANY]

1 T H E Y C A R E

N O S T O N E I S L E F T U N T U R N E D I N T H E I R Q U E S T T O P R O V I D E A W E L C O M I N G W O R K E N V I R O N M E N T F O R E M P L O Y E E S .

- Laszlo Bock, Chief People Officer

“It turns out that the reason we’re doing these things for employees is not because it’s important to the business, but simply because it’s the right thing to do. When it comes down to it, it’s better to work for a company who cares about you than a company who doesn’t. A n d f r o m a c o m p a n y standpoint, that makes it better to care than not to care.”

T H E A L L E Y O O P H A M M E R

!“ M Y F A T H E R ’ S F A T H E R W O R K E D I N T H E C H E V Y P L A N T I N F L I N T , M I C H I G A N . H E W A S A N A S S E M B L Y L I N E W O R K E R … M Y G R A N D P A U S E D T O C A R R Y A N “A L L E Y O O P ” H A M M E R – A H E A V Y I R O N P I P E W I T H A H U N K O F L E A D M E L T E D O N T H E E N D . T H E W O R K E R S M A D E T H E M D U R I N G T H E S I T - D O W N S T R I K E S T O P R O T E C T T H E M S E L V E S . W H E N I W A S G R O W I N G U P, W E U S E D T H A T H A M M E R W H E N E V E R W E N E E D E D T O P O U N D A S T A K E O R S O M E T H I N G I N T O T H E G R O U N D . I T I S W O N D E R F U L T H A T M O S T P E O P L E D O N ’ T N E E D T O C A R R Y A H E A V Y B L U N T O B J E C T F O R P R O T E C T I O N A N Y M O R E … B U T J U S T I N C A S E , I H A V E I T H E R E .”

B U T M A Y B E T H E R E I S A D E E P E R R E A S O N F O R C R E A T I N G A M O R E W E L C O M I N G A N D F U L F I L L I N G W O R K P L A C E . H E R E I S A Q U O T E F R O M C E O L A R R Y PA G E ’ S C O M M E N C E M E N T A D D R E S S A T T H E U N I V E R S I T Y O F M I C H I G A N I N 2 0 0 9 :

I T B E A R S R E P E A T I N G . L A R R Y PA G E ’ S G R A N D FA T H E R U S E D T O TA K E A H A M M E R T O W O R K F O R P R O T E C T I O N . A L E A D P I P E W I T H A H U N K O F M E TA L M E LT E D O N T H E E N D O F I T. I C A N O N LY I M A G I N E T H I S W A S A C O N S TA N T R E M I N D E R O F T H E I M P O R TA N C E O F A H A P P Y W O R K P L A C E .

[CREDIT: YOUTUBE]

N O M I S TA K E

!!L A R RY PA G E O N C U LT U R E “ C O M PA N I E S ’ G O A L S S H O U L D B E T O M A K E T H E I R E M P L O Y E E S S O W E A LT H Y T H A T T H E Y D O N O T N E E D T O W O R K , B U T C H O O S E T O B E C A U S E T H E Y B E L I E V E I N T H E C O M PA N Y … H O P E F U L LY, I B E L I E V E I N A W O R L D O F A B U N D A N C E , A N D I N T H A T W O R L D , M A N Y O F O U R E M P L O Y E E S D O N ’ T H A V E T O W O R K , T H E Y ’ R E P R E T T Y W E A LT H Y, T H E Y C O U L D P R O B A B LY G O Y E A R S W I T H O U T W O R K I N G . W H Y A R E T H E Y

Y O U D O N ’ T B E C O M E T H E H A P P I E S T C O M PA N Y B Y M I S TA K E . I T ’ S A P R O D U C T O F T H O U G H T F U L D E S I G N A N D U L T I M A T E L Y C U LT U R E . F O U N D E R S L A R R Y P A G E A N D S E R G E Y B R I N S E T T H E G R O U N D W O R K F O R B U I L D I N G G O O G L E .

W O R K I N G ? T H E Y ’ R E W O R K I N G B E C A U S E T H E Y L I K E D O I N G S O M E T H I N G , T H E Y B E L I E V E I N W H A T T H E Y ’ R E D O I N G . ”

ABOUTTHE

AUTHOR I B E L I E V E T H E L O N G E S T A N D T H E H A R D E S T N I N E I N C H E S I N M A R K E T I N G I S T H E D I S TA N C E B E T W E E N T H E B R A I N A N D T H E H E A R T O F Y O U R C U S T O M E R . I A M L O O K I N G T O S H I F T A B U S I N E S S PA R A D I G M : F O C U S I N G O N T H E C U S T O M E R A N D T H E I R E X P E R I E N C E , I N S T E A D O F T H E C O N S TA N T LY C H A S I N G T H E E Y E S A N D E A R S O F T H E P R O S P E C T. !I A L S O B E L I E V E Y O U C A N ’ T H A V E H A P P Y E N T H U S E D C U S T O M E R S W I T H O U T H A P P Y E N G A G E D E M P L O Y E E S . C U L T U R E I S A N O N G O I N G C O M M I T M E N T, N O T A C A M PA I G N . !M Y T R I L O G Y O F B O O K S A B O U T C U S T O M E R E X P E R I E N C E A N D E M P L O Y E E E N G A G E M E N T A R E C A L L E D P U R P L E G O L D F I S H , G R E E N G O L D F I S H A N D G O L D E N G O L D F I S H . !!!!L O YA LT Y R E T E N T I O N E N G A G E M E N T C U LT U R E

S TA N P H E L P S

K E Y N O T E S W O R K S H O P S C O N S U LT I N G

L I T T L E T H I N G S C A N M A K E T H E B I G G E S T D I F F E R E N C E

W A N T M O R E E X A M P L E S

“If you are looking for ways to inspire your employees to love your company, then you need real-life, uber successful examples from real-life uber profitable companies. Look no farther! In your hands, you’ve got examples from hundreds and hundreds of companies.” !- Ted Coine, Author of Five Star Customer Service

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Cracking Into Google - Top 10 Reasons Why 2 Million People Apply Each Year

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