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Many people have said that Google+ has been doomed since its launch in 2011. Some have claimed that Google+ was deserted for Pinterest while others claimed that G+, being the new kid on the block, was not a worthy rival of social media’s king, Facebook. Last week, the Google I/O conference released some surprising facts that will leave Google+ naysayers flabbergasted.Here is the recap: Google+ hits 250 million users while Pinterest only has 11.7 users Google+ users spend on average 12 minutes per day, which is very comparable to Facebook users who spend 15 minutes per day After 1 year, Google+ is the 3rd largest social network, after Twitter and FacebookFor more information please visit our BARS+TONE blog bars-tone.com/blog.
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DOES GOOGLE+ STAND FORGHOST
TOWN+and why your business should care
BACKGROUND
GOOGLE BY NUMBERS
3rd largest social network
250 million total users
150 million monthly users
75 million daily users
Users spend on average 12 minutes/day
SOCIAL NETWORKS BY USER
901 M
555 M
220 M
150 M
11.7 M
SEARCH
HISTORY OF SEARCHIn the old world of search engines, think Excite or Netscape, everyone received the same results. Today search has evolved to deliver personalized results, based on your previous behavior.
SEARCH WITH GOOGLE+A peer-based system that prioritizes search results on the amount of “votes”, or +1’s, a page gets and is then tailored to your personal taste and previous behavior. Placing G+ content higher in importance than Facebook or Twitter.
TO-DO LIST
SKYROCKET SEO 1 of 4Add a Google+ badge to your company website. This is a simple, but effective way to promote and create a Google+ community .
SKYROCKET SEO 2 of 4Write a keyword dense “About” section on your Company Profile. Google+ prioritizes this part of your profile so it’s imporatnt to ensure that it is keyword dense and relevant to your target market.
SKYROCKET SEO 3 of 4Choose quality over quantity. Posting high-quality content that is interesting sparingly, rather than poorly thought out posts frequently. Users are looking for valuable content sharing with in-depth comment threads.
SKYROCKET SEO 4 of 4Search first, write later. Conduct a keyword phrase search on topics relevant to your brand. This will lead you to content and influencers discussing your product or service. Post relevant content on these discussion threads to trigger positive linkbacks.
GOOGLE+ CIRCLESSegment your audience to deliver more targeted, relevant messages. Be sure to create a special Circle for key influencers and utilize them to test messaging.
GOOGLE+ HANGOUTSA built-in “Skype” like feature where you can communicate with up to 9 people at once, completely free. Create key influencer Circles, invite them to hangout and introduce them to new products, answer questions and get feedback.
GOOGLE+ EVENTSSmoothly integrates with your Google Calendar to help you plan and organize events. Users can share photos and video before, during and after the event has taken place.
GOOGLE+ LOCALThink of this as a Yelp like feature for your business. Your business becomes searchable on Google Maps after it’s been registered with the feature and visitors can write reviews that are then shared with their Circles. The more reviews you receive, the higher you’ll appear on a SERP.
AND MORE GOOGLE+Other features of Google+ to take advantage of and create a more robust presence are Photos, Videos, Explore and Games.
BARS+TONE is a digital media agency that specializes in creating online experiences that drive your audience to meaningful action.
