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12 Reasons Why You Should be Using Google Ads
1. Businesses make an average of $2 in income for every $1 they spend in AdWords. (Google)
2. Google AdWords results receive 65% of the clicks that started with buying keywords, while organic results only receive 35 percent (Craig McConnel)
3. On average, 41% of clicks go to the top 3 paid ads on the search results page. (Wordstream)
4. PPC visitors are 50% more likely to purchase something than organic visitors. (Unbounce)
5. Appx. 70% of all online searches are Google searches.6. Google display campaigns reach 80% of global internet users. (Google
Benchmarks and Insights)
12 Reasons Why You Should be Using Google Ads
7. Attract more customers8. Advertise locally or globally9. Reach the right people at the right time10. You can manage your campaign 11. You only pay for results12. No minimum budget
BEFORE YOU GET STARTED…
What are you trying to sell? Which product or service are you trying to showcase?
Do you have a website/landing page about that product or service?
Does your site sell? Can you pay for it? What are your goals?
BEFORE YOU GET STARTED…
Define your goals and objectives:
Buy on your website
Visit website
Take an action on your website (for example, fill out a form)
Call your businessSee your ad
Visit your business
WHAT ARE KEYWORDS?
Words or phrases describing your
product or service that you choose to
help determine when and where your ad
can appear.
CREATING A KEYWORD LIST
Think like a customer Specific words for specific customers General keywords Similar keywords into groups Right number of keywords (15 to20)
HOW TO GET TO YOUR NEW CUSTOMERS?
Sales Leads Website traffic Product & brand consideration Brand Awareness & reach App promotion
CAMPAIGN OBJECTIVES
SEARCH CAMPAIGN
SEARCH ADS
TYPE OF GOOGLE ADS
DISPLAY CAMPAIGN
TYPE OF GOOGLE ADS
SEARCH NETWORK WITH DISPLAY SELECT:
TYPE OF GOOGLE ADS
SEARCH NETWORK WITH DISPLAY SELECT:
TYPE OF GOOGLE ADS SEARCH NETWORK WITH DISPLAY SELECT:
VIDEO CAMPAIGN
UNIVERSAL APPS CAMPAIGNS
HELPFUL METRICS
• CLICKS · Every time a user clicks on the ad
• IMPRESSIONS · how many times your ad is shown
• CONVERSIONS · Each time a user clicks the ad and
then goes on to reach the final page, a conversion is
totaled.
• REVENUE (maybe, depending on the business)
ONLINE RESOURCES https://blog.hubspot.com/marketing/google-adwords-ppc
https://support.google.com/google-ads/answer/6146252?hl=en
https://adespresso.com/guides/google-ads-beginners/
Chris Watros - [email protected] United States and Canada Claudia Sherry – [email protected] Latin America and the Caribbean
