(PDF) Content Planning for Marketing Heroes with Barclay Jones and APSCo

Content

Lisa JonesLisaMariJones0333 987 9000lisa@barclayjones.com

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http://www.twitter.com/lisamarijones

Kelly Nash

KellyAPSCoAPSCo_org

Members and Events Co-ordinator

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http://www.twitter.com/lisamarijones

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Content is an F word!

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Competition

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Question

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Want to be a Content Hero?

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Poll

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Poll

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I can’t track ROI

Leads I pass over magically

disappear

My recruiters won’t engage

with my content

My recruiters don’t think marketing is

their job

My CRM is useless to

me

Getting content from them –m like blood

from a stone!

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Stats!

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Candidate shortage?

There’s an interestedcandidate shortage…

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Contentshortage?

There’s a relevant content

shortage…

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ROI – not just about £$€Time

ContentEmotion

ClicksCommunityCash

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Content plans can cause discontentTime

Content

Emotion

Clicks

Community

Cash

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Poll

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A content strategy or just a content plan?

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Question

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5F

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Father Jack

1

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Flippin’ Recruiters

2

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F

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Poll

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Be Sales!

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Get Content

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Question

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Function is to Fix

3

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Function is to Fix

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Format

4

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Poll

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Frequency

5

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F

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Be a content hero!

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Competition

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6-9 June

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http://www.youtube.com/subscription_center?add_user=barclayjonesrecruit

https://www.youtube.com/user/barclayjonesrecruit

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Content Planning for Marketing Heroes with Barclay Jones and APSCo

Recruiting & HR

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