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Content Planning for Marketing Heroes with Barclay Jones and APSCo

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Page 1: Content Planning for Marketing Heroes with Barclay Jones and APSCo

Content

http://www.barclayjones.com/
http://www.barclayjones.com/
http://www.barclayjones.com/
Page 2: Content Planning for Marketing Heroes with Barclay Jones and APSCo

Lisa JonesLisaMariJones0333 987 [email protected]

http://www.barclayjones.com/
http://www.barclayjones.com/
http://www.barclayjones.com/
http://www.twitter.com/lisamarijones
http://www.twitter.com/lisamarijones
Page 3: Content Planning for Marketing Heroes with Barclay Jones and APSCo

Kelly Nash

KellyAPSCoAPSCo_org

Members and Events Co-ordinator

http://www.barclayjones.com/
http://www.barclayjones.com/
http://www.barclayjones.com/
http://www.twitter.com/lisamarijones
http://www.twitter.com/lisamarijones
http://www.twitter.com/lisamarijones
http://www.twitter.com/lisamarijones
Page 4: Content Planning for Marketing Heroes with Barclay Jones and APSCo
http://www.barclayjones.com/
http://www.barclayjones.com/
http://www.barclayjones.com/
Page 5: Content Planning for Marketing Heroes with Barclay Jones and APSCo
http://www.barclayjones.com/
http://www.barclayjones.com/
http://www.barclayjones.com/
Page 6: Content Planning for Marketing Heroes with Barclay Jones and APSCo

Content is an F word!

http://www.barclayjones.com/
http://www.barclayjones.com/
http://www.barclayjones.com/
Page 7: Content Planning for Marketing Heroes with Barclay Jones and APSCo

Competition

http://www.barclayjones.com/
http://www.barclayjones.com/
http://www.barclayjones.com/
Page 8: Content Planning for Marketing Heroes with Barclay Jones and APSCo

Question

http://www.barclayjones.com/
http://www.barclayjones.com/
http://www.barclayjones.com/
Page 9: Content Planning for Marketing Heroes with Barclay Jones and APSCo

Want to be a Content Hero?

http://www.barclayjones.com/
http://www.barclayjones.com/
http://www.barclayjones.com/
Page 10: Content Planning for Marketing Heroes with Barclay Jones and APSCo

Poll

http://www.barclayjones.com/
http://www.barclayjones.com/
http://www.barclayjones.com/
Page 11: Content Planning for Marketing Heroes with Barclay Jones and APSCo

Poll

http://www.barclayjones.com/
http://www.barclayjones.com/
http://www.barclayjones.com/
Page 12: Content Planning for Marketing Heroes with Barclay Jones and APSCo

I can’t track ROI

Leads I pass over magically

disappear

My recruiters won’t engage

with my content

My recruiters don’t think marketing is

their job

My CRM is useless to

me

Getting content from them –m like blood

from a stone!

http://www.barclayjones.com/
http://www.barclayjones.com/
http://www.barclayjones.com/
Page 13: Content Planning for Marketing Heroes with Barclay Jones and APSCo

Stats!

http://www.barclayjones.com/
http://www.barclayjones.com/
http://www.barclayjones.com/
Page 14: Content Planning for Marketing Heroes with Barclay Jones and APSCo

Candidate shortage?

There’s an interestedcandidate shortage…

http://www.barclayjones.com/
http://www.barclayjones.com/
http://www.barclayjones.com/
Page 15: Content Planning for Marketing Heroes with Barclay Jones and APSCo

Contentshortage?

There’s a relevant content

shortage…

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http://www.barclayjones.com/
http://www.barclayjones.com/
Page 16: Content Planning for Marketing Heroes with Barclay Jones and APSCo

ROI – not just about £$€Time

ContentEmotion

ClicksCommunityCash

http://www.barclayjones.com/
http://www.barclayjones.com/
http://www.barclayjones.com/
Page 17: Content Planning for Marketing Heroes with Barclay Jones and APSCo

Content plans can cause discontentTime

Content

Emotion

Clicks

Community

Cash

http://www.barclayjones.com/
http://www.barclayjones.com/
http://www.barclayjones.com/
Page 18: Content Planning for Marketing Heroes with Barclay Jones and APSCo

Poll

http://www.barclayjones.com/
http://www.barclayjones.com/
http://www.barclayjones.com/
Page 19: Content Planning for Marketing Heroes with Barclay Jones and APSCo

A content strategy or just a content plan?

http://www.barclayjones.com/
http://www.barclayjones.com/
http://www.barclayjones.com/
Page 20: Content Planning for Marketing Heroes with Barclay Jones and APSCo

Question

http://www.barclayjones.com/
http://www.barclayjones.com/
http://www.barclayjones.com/
Page 21: Content Planning for Marketing Heroes with Barclay Jones and APSCo

5F

http://www.barclayjones.com/
http://www.barclayjones.com/
http://www.barclayjones.com/
Page 22: Content Planning for Marketing Heroes with Barclay Jones and APSCo

Father Jack

1

http://www.barclayjones.com/
http://www.barclayjones.com/
http://www.barclayjones.com/
Page 23: Content Planning for Marketing Heroes with Barclay Jones and APSCo

Flippin’ Recruiters

2

http://www.barclayjones.com/
http://www.barclayjones.com/
http://www.barclayjones.com/
Page 24: Content Planning for Marketing Heroes with Barclay Jones and APSCo
http://www.barclayjones.com/
http://www.barclayjones.com/
http://www.barclayjones.com/
Page 25: Content Planning for Marketing Heroes with Barclay Jones and APSCo

F

http://www.barclayjones.com/
http://www.barclayjones.com/
http://www.barclayjones.com/
Page 26: Content Planning for Marketing Heroes with Barclay Jones and APSCo

Poll

http://www.barclayjones.com/
http://www.barclayjones.com/
http://www.barclayjones.com/
Page 27: Content Planning for Marketing Heroes with Barclay Jones and APSCo

Be Sales!

http://www.barclayjones.com/
http://www.barclayjones.com/
http://www.barclayjones.com/
Page 28: Content Planning for Marketing Heroes with Barclay Jones and APSCo

Get Content

http://www.barclayjones.com/
http://www.barclayjones.com/
http://www.barclayjones.com/
Page 29: Content Planning for Marketing Heroes with Barclay Jones and APSCo

Question

http://www.barclayjones.com/
http://www.barclayjones.com/
http://www.barclayjones.com/
Page 30: Content Planning for Marketing Heroes with Barclay Jones and APSCo

Function is to Fix

3

http://www.barclayjones.com/
http://www.barclayjones.com/
http://www.barclayjones.com/
Page 31: Content Planning for Marketing Heroes with Barclay Jones and APSCo

Function is to Fix

http://www.barclayjones.com/
http://www.barclayjones.com/
http://www.barclayjones.com/
Page 32: Content Planning for Marketing Heroes with Barclay Jones and APSCo

Format

4

http://www.barclayjones.com/
http://www.barclayjones.com/
http://www.barclayjones.com/
Page 33: Content Planning for Marketing Heroes with Barclay Jones and APSCo
http://www.barclayjones.com/
http://www.barclayjones.com/
http://www.barclayjones.com/
Page 34: Content Planning for Marketing Heroes with Barclay Jones and APSCo

Poll

http://www.barclayjones.com/
http://www.barclayjones.com/
http://www.barclayjones.com/
Page 35: Content Planning for Marketing Heroes with Barclay Jones and APSCo

Frequency

5

http://www.barclayjones.com/
http://www.barclayjones.com/
http://www.barclayjones.com/
Page 36: Content Planning for Marketing Heroes with Barclay Jones and APSCo

F

http://www.barclayjones.com/
http://www.barclayjones.com/
http://www.barclayjones.com/
Page 37: Content Planning for Marketing Heroes with Barclay Jones and APSCo
http://www.barclayjones.com/
http://www.barclayjones.com/
http://www.barclayjones.com/
Page 38: Content Planning for Marketing Heroes with Barclay Jones and APSCo
http://www.barclayjones.com/
http://www.barclayjones.com/
http://www.barclayjones.com/
Page 39: Content Planning for Marketing Heroes with Barclay Jones and APSCo
http://www.barclayjones.com/
http://www.barclayjones.com/
http://www.barclayjones.com/
Page 40: Content Planning for Marketing Heroes with Barclay Jones and APSCo
http://www.barclayjones.com/
http://www.barclayjones.com/
http://www.barclayjones.com/
Page 41: Content Planning for Marketing Heroes with Barclay Jones and APSCo
http://www.barclayjones.com/
http://www.barclayjones.com/
http://www.barclayjones.com/
Page 42: Content Planning for Marketing Heroes with Barclay Jones and APSCo
http://www.barclayjones.com/
http://www.barclayjones.com/
http://www.barclayjones.com/
Page 43: Content Planning for Marketing Heroes with Barclay Jones and APSCo
http://www.barclayjones.com/
http://www.barclayjones.com/
http://www.barclayjones.com/
Page 44: Content Planning for Marketing Heroes with Barclay Jones and APSCo

Be a content hero!

http://www.barclayjones.com/
http://www.barclayjones.com/
http://www.barclayjones.com/
Page 45: Content Planning for Marketing Heroes with Barclay Jones and APSCo
http://www.barclayjones.com/
http://www.barclayjones.com/
http://www.barclayjones.com/
Page 46: Content Planning for Marketing Heroes with Barclay Jones and APSCo

Competition

http://www.barclayjones.com/
http://www.barclayjones.com/
http://www.barclayjones.com/
Page 47: Content Planning for Marketing Heroes with Barclay Jones and APSCo
http://www.barclayjones.com/
http://www.barclayjones.com/
http://www.barclayjones.com/
Page 48: Content Planning for Marketing Heroes with Barclay Jones and APSCo
http://www.barclayjones.com/
http://www.barclayjones.com/
http://www.barclayjones.com/
Page 49: Content Planning for Marketing Heroes with Barclay Jones and APSCo
http://www.barclayjones.com/
http://www.barclayjones.com/
http://www.barclayjones.com/
Page 50: Content Planning for Marketing Heroes with Barclay Jones and APSCo

6-9 June

http://www.barclayjones.com/
http://www.barclayjones.com/
http://www.barclayjones.com/
Page 51: Content Planning for Marketing Heroes with Barclay Jones and APSCo
http://www.barclayjones.com/
http://www.barclayjones.com/
http://www.barclayjones.com/
http://www.youtube.com/subscription_center?add_user=barclayjonesrecruit
http://www.youtube.com/subscription_center?add_user=barclayjonesrecruit
https://www.youtube.com/user/barclayjonesrecruit
https://www.youtube.com/user/barclayjonesrecruit
Page 52: Content Planning for Marketing Heroes with Barclay Jones and APSCo
http://www.barclayjones.com/
http://www.barclayjones.com/
http://www.barclayjones.com/

Second Summer Camp of the APSCO Student Small Satellite ...ae.metu.edu.tr/banners/Handbook_final.pdf · The Second Summer Camp of the APSCO SSS Project is arranged at Middle East

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