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This presentation by Darren Henry from Gottarent.com and Richard Brown from RentBC.com was presented in Vancouver on February 29, 2012.
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Marketing Trends and Pitfalls Landlords Face in 2012
Marketing Trends• What is the current shift– in technology?– in media?– in advertising value?
• Popular Marketing Trends & Their Pitfalls• Comparing Media Channels and Their Value.
Popularity of the different browsers.
Technology Shift… what browsers?
PC vs. Mobile vs. Tablets
Technology Shift… what devices?
Internet is growing exponentially!
Media Shift….what sources of advertising media?
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 -
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
Internet Daily Newspapers Television
What is good advertising value?• Pay per lead• Pay per click• Pay per lease• Pay with your time– What is your time worth? – Is it worth doing it yourself?
Advertising Value Shift
Banners
Online Display Banners
VideosEach month in Canada:- 5.6 billion videos watched- 388 million hours- 251 videos per viewer- 17.2 hr per viewer/month!
Videos in Canada…
Pay Per Click
What are the management fees?
What numbers are important to know?
Websites• A website cost can range from free to $100,000+• Website operating costs range from $500 to thousands
annually plus required SEO updates.• You must have a website to be found online!• Website options include:– Listing Websites– Corporate Custom websites– Fully integrated solution websites
Mobile Smartphone Usage (%)
Sent text messageUsed downloaded application
Accessed news and informationUsed browser
Used email (work or personal)Accessed Social Networking Site or Blog
Played gamesAccessed weather
Accessed searchListened to music on mobile phone
Accessed mapsAccessed sports information
Accessed entertainment newsAccessed bank accounts
Scanned QR/bar code with mobile phone
0 10 20 30 40 50 60 70 80 90 100
88.184.2
79.374.8
69.360.7
53.260.2
51.240.7
44.431.5
29.528.8
18.1
Blogging• Corporate blogging, how much time is spent
on updating their blog?– 27% will spend 1-3 hours per week– 21% will spend 3-5 hours per week – 15% will spend 15min -1 hour per week
• 25% of professional bloggers are dedicating upwards of 40 hours or more per week.
Social Media
Traffic Leads Branding Not Included in Cost
PPC 2,352 58 Poor Management Fees
Banners 83,000 imp 191 clicks Great Creative
Videos
Blogging
Websites
Mobile
Social Media
SEO
ILS*
Referrals
* Photography, graphic design, programmers, call & email tracking, SEO, full service and many more services may be included
How much can you get with $1000?
Can you compare value of the different online marketing initiatives?
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