Marketing Trends and Pitfalls Landlords Face in 2012

Marketing Trends• What is the current shift– in technology?– in media?– in advertising value?

• Popular Marketing Trends & Their Pitfalls• Comparing Media Channels and Their Value.

Popularity of the different browsers.

Technology Shift… what browsers?

PC vs. Mobile vs. Tablets

Technology Shift… what devices?

Internet is growing exponentially!

Media Shift….what sources of advertising media?

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 -

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

Internet Daily Newspapers Television

What is good advertising value?• Pay per lead• Pay per click• Pay per lease• Pay with your time– What is your time worth? – Is it worth doing it yourself?

Advertising Value Shift

Banners

Online Display Banners

VideosEach month in Canada:- 5.6 billion videos watched- 388 million hours- 251 videos per viewer- 17.2 hr per viewer/month!

Videos in Canada…

Pay Per Click

What are the management fees?

What numbers are important to know?

Websites• A website cost can range from free to $100,000+• Website operating costs range from $500 to thousands

annually plus required SEO updates.• You must have a website to be found online!• Website options include:– Listing Websites– Corporate Custom websites– Fully integrated solution websites

Mobile Smartphone Usage (%)

Sent text messageUsed downloaded application

Accessed news and informationUsed browser

Used email (work or personal)Accessed Social Networking Site or Blog

Played gamesAccessed weather

Accessed searchListened to music on mobile phone

Accessed mapsAccessed sports information

Accessed entertainment newsAccessed bank accounts

Scanned QR/bar code with mobile phone

0 10 20 30 40 50 60 70 80 90 100

88.184.2

79.374.8

69.360.7

53.260.2

51.240.7

44.431.5

29.528.8

18.1

Blogging• Corporate blogging, how much time is spent

on updating their blog?– 27% will spend 1-3 hours per week– 21% will spend 3-5 hours per week – 15% will spend 15min -1 hour per week

• 25% of professional bloggers are dedicating upwards of 40 hours or more per week.

Social Media

Traffic Leads Branding Not Included in Cost

PPC 2,352 58 Poor Management Fees

Banners 83,000 imp 191 clicks Great Creative

Videos

Blogging

Websites

Mobile

Social Media

SEO

ILS*

Referrals

* Photography, graphic design, programmers, call & email tracking, SEO, full service and many more services may be included

How much can you get with $1000?

Can you compare value of the different online marketing initiatives?