Real Estate Marketing Strategy

Real Estate Marketing Strategy

One of the biggest problems I see with real estate agents’ marketing strategy is that they have none.

It’s important that you have an overall marketing strategy that is aligned with your goals and your objectives and, more importantly, with your brand.

Each marketing strategy must build on the previous one.

When starting out as a real estate agent, it’s important to realize that you can’t be everything to everyone.

Your web site is the most important part of your brand.

It’s your storefront.It’s the first impression you make.

Why do all the real estate web sites out there look the same?

People buy from people.

The first thing you need to do in online marketing is create a killer web site that is aligned with your brand and caters to your specific audience.

There is basically 3 ways to drive traffic to your site.

PAID – Short TermSOCIAL – Medium Term

SEARCH – Long Term

The fastest way to get traffic to your site it to pay for it.

The 3 most common PAID ads are:

* Google Adwords* Facebook Ads* Banner Ads

A goal of your SEARCH strategy is to eventually eliminate

your PAID strategy and to only use PAID for specific promotions.

A SEARCH strategy consists of writing articles and optimizing your site using both onpage and offpageoptimization techniques.

The basic premise of search optimization is that you are creating content that increases the likelihood that you will be found.

The biggest advantage of SEARCH is that any content will stay around forever.

A SOCIAL strategy will bring traffic to your site but you have to build a relationship with your followers first.

The most common SOCIAL platforms are Facebook, Twitter, Instagram and Linkedin.

The easiest and quickest way to create CONTENT is to

write articles or blog posts.

Research shows that people read long form content because it actually provides value.

The easiest way to create a video is by recording yourself using a webcam or your phone and posting it on Youtube.

Once you have your CONTENTcreated, you want to make sure you shareit by posting it on all your SOCIAL platforms.

Email is still the most used and most effective of all

Internet Marketing channels.

The nice thing about EMAIL is that everyone on it is the most interested in what you have to offer.

As you continue to interact with your EMAIL list, you are building trust

You want your emails to provide value and to show your subscribers

that you are someone that they want to do business with.

A Brand Strategy is the ultimate strategy. This is about you being the ultimate expert in your field.

Whatever the BRAND content is, it’s very specific and it’s meant to identify you as the ultimate authority in your field.

You are the top

influencer

Peller Media is an online Internet Marketingand Brand Management company specializingin helping real estate professionals getnoticed online. Our focus is on building good,quality long form content that will helpdifferentiate our clients from other clients intheir area. The effort is on building a trustedbrand and a relationship with our client'scustomers. As well as brand management,we can also provide customers using our paidadvertising products and extensive webdesign products.

www.pellermedia.com

www.jimpellerin.com

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