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Melissa Zavala's presentation on how to stay competitive and provide value to home buyers and home sellers in a changing real estate market.
Citation preview
How to Compete with Zillow, Trulia, and Large Syndicators
MZ
Real Tips. Real Tools. Real Life. Real Estate. www.melissazavala.com
RECORD TRAFFIC.
92% of homebuyers use the Internet during their home search.
Source: NAR 2013 Member Profile
MZ
Job automation threatens U.S. Workforce
Job Automation Threatens U.S. Workforce
MZ
Real Tips. Real Tools. Real Life. Real Estate. www.melissazavala.com
By 2018, digital media advertising spending will surpass all other advertising methods combined.
Source: eMarketer
To Generate Leads…
MZ
Real Tips. Real Tools. Real Life. Real Estate. www.melissazavala.com
You Need to Show the
Public That You Provide
Value
3 Ways to Stay Relevant in a Changing World
MZ
Real Tips. Real Tools. Real Life. Real Estate. www.melissazavala.com
1. 1. Manipulation
2. 2. Creativity
3. 3. Social Perception
Rule #1: Give Yourself Permission to Change.
MZ
Real Tips. Real Tools. Real Life. Real Estate. www.melissazavala.com
What Keeps People From Being Able to Change?
MZ
Real Tips. Real Tools. Real Life. Real Estate. www.melissazavala.com
Time Money Health
Supplies Skills Support
What Keeps People From Being Willing to Change?
MZ
Real Tips. Real Tools. Real Life. Real Estate. www.melissazavala.com
Emotions Personal Rules
Confidence
Understand Your Target Market
MZ
Real Tips. Real Tools. Real Life. Real Estate. www.melissazavala.com
Rule #2
Focus on Process Not Outcome.
MZ
Real Tips. Real Tools. Real Life. Real Estate. www.melissazavala.com
Rule #3 Know and Use Your Tools.
Real Tips. Real Tools. Real Life. Real Estate. www.melissazavala.com
MZ
Rule #4 Master the Art of Diversification.
Real Tips. Real Tools. Real Life. Real Estate. www.melissazavala.com
MZ YOU Neighborhood Farm
Sphere of Influence
Referral Database
Social Networking
Blogs
Videos
Review Sites
Referral Sites
Organic Search
Pay-per-click
And Much, Much More
Review Sites
MZ
Real Tips. Real Tools. Real Life. Real Estate. www.melissazavala.com
Ø Yelp!
Ø Google Reviews
Ø Citysearch
Ø Angie’s List
Ø YP.com
Ø Manta
Social Media and Networking
MZ
Real Tips. Real Tools. Real Life. Real Estate. www.melissazavala.com
Ø Facebook
Ø Twitter
Ø LinkedIn
Ø Google+
Ø Pinterest
Ø YouTube
Ø Instagram
Referral Sites
MZ
Real Tips. Real Tools. Real Life. Real Estate. www.melissazavala.com
Ø Syndication Sites
Ø Paid Lead Generation Sites
Ø Craigslist
Ø New Craigslist Guidelines Ø Magnetic Headlines Ø Strong Call-to-Action
Search Engine Optimization (SEO)
• 4 billion online searches per day • 75% of users only look at the first
few results • 10.3 billion Google searches
monthly MZ
Get on Google+
The Long Tail
MZ
Cross-Promote
MZ
The Cross-Promotion Cycle
Prospect Sees Item of Value on One of
Multiple Channels
Prospect Visits Landing Page Where Item Is Offered and
Signs Up
Prospect Receives Item
Prospect’s Email Is Added to a List
Prospect Receives Auto-Generated
Emails
MZ
• Promote your channels on other channels • Social-sharing buttons increase click
through rates by 150%
MZ
Rule #5
Plan Ahead and Stick to Your Plan.
MZ
Real Tips. Real Tools. Real Life. Real Estate. www.melissazavala.com
“All of life is peaks and valleys. Don’t let the peaks get too high or the valleys get too low.” –John Wooden
Develop a
System That Works for
You.
MZ
Real Tips. Real Tools. Real Life. Real Estate. www.melissazavala.com
SaturdayMarketing Tasks
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■ _____________________________
■ _____________________________
Notes:_______________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
TIME APPOINTMENTS
HIGHLIGHT OF THE DAYEXPENSES
Gas: ___________________
Meals: ___________________
Mileage: ___________________
Other: ___________________
___________________
Prospecting Tasks
■ ____________________________
■ ____________________________
■ ____________________________
■ ____________________________
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liveand learn
A value proposition is a major factor in determining whether people will bother reading about your services. Work with a partner to develop your value proposition.
Are You a Rotten Tomato?
Practice the Pomodoro Technique
MZ
Real Tips. Real Tools. Real Life. Real Estate. www.melissazavala.com
Hire a Virtual Assistant
MZ
Real Tips. Real Tools. Real Life. Real Estate. www.melissazavala.com
Your Lead Generation and Marketing System Must Demonstrate…
MZ
Real Tips. Real Tools. Real Life. Real Estate. www.melissazavala.com
Ø your ability to navigate
Ø your uniqueness
Ø your ability to enhance a person’s experience through social connections
If nothing else, use 1 – 2 – 3
MZ
Real Tips. Real Tools. Real Life. Real Estate. www.melissazavala.com
Spicy Brand Development Tips
MZ
Real Tips. Real Tools. Real Life. Real Estate. www.melissazavala.com
Ø Don’t create an online brand that only depends upon others
Ø All publicity is NOT good publicity
A free gift for you…
Real Tips. Real Tools. Real Life. Real Estate. www.melissazavala.com
MZ
Download your free copy now at
www.melissazavala.com
Let’s Stay Connected!
Real Tips. Real Tools. Real Life. Real Estate. www.melissazavala.com
Email: info@melissazavala.com Twitter: @melissazavala Facebook: facebook.com/mzavala Read my articles on The American Genius, Realuoso, and Trulia My Companies: Broadpoint Properties Short Sale Expeditor® Transaction 911 Check out my books on Amazon!
MZ
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