How Real Estate Agents Can Compete with Zillow and Trulia

How to Compete with Zillow, Trulia, and Large Syndicators

MZ

Real Tips. Real Tools. Real Life. Real Estate. www.melissazavala.com

RECORD TRAFFIC.

92% of homebuyers use the Internet during their home search.

Source: NAR 2013 Member Profile

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Job automation threatens U.S. Workforce

Job Automation Threatens U.S. Workforce

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By 2018, digital media advertising spending will surpass all other advertising methods combined.

Source: eMarketer

To Generate Leads…

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You Need to Show the

Public That You Provide

Value

3 Ways to Stay Relevant in a Changing World

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1. 1. Manipulation

2. 2. Creativity

3. 3. Social Perception

Rule #1: Give Yourself Permission to Change.

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What Keeps People From Being Able to Change?

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Time Money Health

Supplies Skills Support

What Keeps People From Being Willing to Change?

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Emotions Personal Rules

Confidence

Understand Your Target Market

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Rule #2

Focus on Process Not Outcome.

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Rule #3 Know and Use Your Tools.


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Rule #4 Master the Art of Diversification.


MZ YOU Neighborhood Farm

Sphere of Influence

Referral Database

Social Networking

Blogs

Videos

Review Sites

Referral Sites

Organic Search

Pay-per-click

And Much, Much More

Review Sites

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Ø Yelp!

Ø Google Reviews

Ø Citysearch

Ø Angie’s List

Ø YP.com

Ø Manta

Social Media and Networking

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Ø  Facebook

Ø  Twitter

Ø  LinkedIn

Ø Google+

Ø  Pinterest

Ø YouTube

Ø  Instagram

Referral Sites

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Ø  Syndication Sites

Ø  Paid Lead Generation Sites

Ø Craigslist

Ø New Craigslist Guidelines Ø  Magnetic Headlines Ø  Strong Call-to-Action

Search Engine Optimization (SEO)

• 4 billion online searches per day • 75% of users only look at the first

few results • 10.3 billion Google searches

monthly MZ

Get on Google+

The Long Tail

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Cross-Promote

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The Cross-Promotion Cycle

Prospect Sees Item of Value on One of

Multiple Channels

Prospect Visits Landing Page Where Item Is Offered and

Signs Up

Prospect Receives Item

Prospect’s Email Is Added to a List

Prospect Receives Auto-Generated

Emails

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• Promote your channels on other channels • Social-sharing buttons increase click

through rates by 150%

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Rule #5

Plan Ahead and Stick to Your Plan.

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“All of life is peaks and valleys. Don’t let the peaks get too high or the valleys get too low.” –John Wooden

Develop a

System That Works for

You.

MZ


SaturdayMarketing Tasks

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Notes:_______________________________________________________________

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TIME APPOINTMENTS

HIGHLIGHT OF THE DAYEXPENSES

Gas: ___________________

Meals: ___________________

Mileage: ___________________

Other: ___________________

___________________

Prospecting Tasks

■ ____________________________

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liveand learn

A value proposition is a major factor in determining whether people will bother reading about your services. Work with a partner to develop your value proposition.

Are You a Rotten Tomato?

Practice the Pomodoro Technique

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Hire a Virtual Assistant

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Your Lead Generation and Marketing System Must Demonstrate…

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Ø  your ability to navigate

Ø  your uniqueness

Ø  your ability to enhance a person’s experience through social connections

If nothing else, use 1 – 2 – 3

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Spicy Brand Development Tips

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Ø Don’t create an online brand that only depends upon others

Ø All publicity is NOT good publicity

A free gift for you…


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Download your free copy now at

www.melissazavala.com

Let’s Stay Connected!


Email: [email protected] Twitter: @melissazavala Facebook: facebook.com/mzavala Read my articles on The American Genius, Realuoso, and Trulia My Companies: Broadpoint Properties Short Sale Expeditor® Transaction 911 Check out my books on Amazon!

MZ