Google+ for real estate agents

Google+ for

Real Estate AgentsWhy & How-To Use Google+

Why Are You Here?

Why are you here?Real estate agents struggle with online marketing & gaining google ranking. Google+ is the second most visited social site with the majority of uploads being images. AND Google+ is highly correlated with search engine results.

Today… we will learn the How & Why to use Google+.

THE GOAL

Eyes on your website (Online Presence)Search Engine Results

How do you get visitors to your website?

YOUR WEBSITE /

BLOG

FBTwitterPinterestGoogle+Other social mediaDirect mailBusiness cards

Why Do You Need Google+?

Online VisibilitySEO Benefit

Google+

Social media platform owned by google (this is why YOU should care)

Today: ● Google+ (Why & How)

What this is aboutPerfect for agents looking to increase your:● following● transactions● web traffic ● search results (in google)

Who is this for?

● Top Producers● Buyer’s Agents● Listing Agents● Mortgage Professionals

Social Media (Google+) isn’t going anywhere

● It’s GOOGLE!● Once you add your link to google+ it is

instantly indexed in google● Google+ has 540 million active monthly

users● 1 billion registered users● 800,000 users join monthly

Google+ User

● 90 million users● 800,000 new users each month● 28% of users are millennials (15 - 34 yrs)● 60% of users log in every day● 80% of users engage once a week

Benefits of Google+ for Youthe Real Estate Agent

1. Increase your search results2. Have your content shared (by others)3. Grow your following

About meReal Estate Broker from Scottsdale, AZ.Worked Short Sales hard for 5 years. Author of Pinnable Real EstateTested, tested & tested some more.

I love Pinterest! My other social media site is google+ (because it has to be)

Pinnable Real Estate - the book

The Challenge - Using Google+

Are you avoiding social media / internet marketing? (google+)1. Do you think Google+ is a waste of time? 2. Do you think Google+ is a fad?3. Do you think Google+ is hard?

Web Traffic = More Leads

What other options do you have for leads?

Now… You aren’t using Google+● Most REALTORS I meet don’t know how to

get visitors to their site.● 997,148 Realtors in the US - May of 2013

(NAR)● 15,000 Realtors on Google+ (my count)the goal: Use Google+ to increase your search results / online brand

Shift in Thinking | Commit to Online Marketing● Commit to 1-2 social sites● Commit to your Website● Commit to always improving your brand

Today: Steps NecessaryOverview

1. Preview Google+2. Your Profile3. Circles4. Communities5. Hangouts (briefly)

Google+ Basics

Let’s go to Google+

What to Share

● Images● Other’s links● Your Ideas (articles, links, small tid bits)● Educational Information

○ Market updates○ Area info○ Your interests

Your Ideas to Post to Google+?

Categories (same as in Pinterest):● Your Interests● Real Estate - Direct (Screams “i sell r.e.)● Home related (i.e. home decor, storage, etc)● Community (Scottsdale, Mesa, Gilbert)

What to do on Google+

● Think of it as a magazine● Not all content has to be yours● Sharing is key, share other’s links, articles

○ Goal: Educating & Entertaining Your Following● Interact with your followers & communities

○ +1 comments, +people

Your Profile

● Name● Links● Social links● Information about yourself● Cover photo & photo

Circles● Categorize groups of people

○ Real Estate Bloggers○ Friends○ Family○ Leads○ Etc

Communities

Your Blog Cycle

4 Topics for your blogIdeas:1. Real estate in your city2. Home decor3. Home Storage4. Your interests5. Your community

What to do

● Choose blog categories● Blog regularly (1x week)● Use Keywords● Post blogs to Google+, Pinterest, FB ● Be engaging (comment in the communities,

post to the communities)

Your Site - Where are you sending trafficOptions:● Self Hosted Blog ● Other Blog● Google+ Page● FB profile● Other mini-blogs

Your Site - Things to Consider

1. What do you want your potential client to see when they click your pin?

2. Do you want to own where you are sending potential clients?

3. What is the next step when they get there?

Resources

● Pinnable Real Estate - Amazon.com● Follow us on Pinterest (Pinterest for real

estate) & (Charlie Allred)● Follow me on Google+: google.

com/+CharlotteAllred● If you’re local, join the monthly mastermind

(email me at charlie@srephoenix.com)● 5 week Pinnable Training

Q & A

www.charlieallred.com