Product Choices: Balancing Vision with the Grinding Short-Term

Product Choices: Balancing Vision the Short-Term Grind

October 2015

Keela RobisonPM LoopUrbanspoonAmazonT-Mobile

@pm_loop

Liz PearceLiquidPlannerAmazonGooglePlayStation

@lizprc

Top 10 Lessons Learned

Be clear about the vision.

Understand what it means to think strategically

Diversify your investments.

Manage your product like a financial portfolio

Break out groups every 2-3 months.

Lead conversations about your market

Build a team that will fight with you – not against you.

Get buy in early for long-range projects

Take part in up-leveled / abstracted discussions.

Attend events

Saying “Yes” means the work solves a top-ranked problem.

Build a problem-based (not feature-based) roadmap

Establish activity-based goals.

Plan and audit how you spend time

Define &

ValidateBuild Acquire Retain

& Support

Measure

Plan

1. Current sprint

2. Upcoming sprints

3. Recent releases

4. Future planning

Optimize for motivation in the grind.

Distribute work based on what people want to do

Connect with people who think big.

Build and nurture your network

Recognition is cultural currency.

Be lavish with praise – when it’s genuine

Q&A@lizprc@pm_loop

PM

UserNeeds

BusinessGoals

TechnicalConstraints