Overview of the Collective Engagement and Communication Plan for CCAFS-SEA

Workshop

Collective Engagement

& Communication Plan for

CCAFS - SEA

Linking knowledge and action

2

Partners of engagement

& comm. for CCAFS-SEA

3

What went on before

Converging areas of R4D collaboration

11-13 December 2013; Bangkok

Mapping out the R4D agenda & strategy

12-14 March 2014; Hanoi

4

1. Share the R4D agenda, priorities and impact pathway of

CCAFS-SEA .

2. Discuss the global CCAFS engagement and communication

strategy.

3. Present on-going climate change-related engagement and

communication work among CGIAR Centers and partners.

4. Identify possible collective engagement and communication

intiatives in the region.

5. Map out a collective engagement and communication plan for

the region.

What we want to do

5

Day 02 Day 01

How we will do it

Overviews

Group

Sharing

Brainstorming

Group

Workshop

Synthesis

Sharing of

Outputs

6

• Public & private sector

implementing CC measures

• Integration of CC

adaptation & mitigation

measures in regional &

nat’l plans

• Farmers/communities

practicing climate-smart

technologies

• Resilient agriculture for

stable food supply &

adequate access

Behavioral changes

in NEXT USERS

(Ministries, research

institutions, private

sector, etc.) lead to

utilization of CCAFS

innovations ( scaling

up and out)

Priority R4D

Interventions

(carried out

in CSV

areas)

END-USER IMPACTS

Localized

(site based)

evidence of

what works

NEXT USER OUTCOMES REGIONAL RESEARCH OUTPUTS

Our pathway to impact

in SEA

7

• Provide a credible and authoritative platform for

scientific information, knowledge and tools on

agriculture and food security under climate change.

• Engage actively at all levels to facilitate user-driven

research, science-based dialogue, knowledge

sharing, and evidence-based policy, among key

partners.

The global E&C strategy

8

Our regional E&C plan

• Regional context for

E&C

• Next users

• Desired behavior

change & action

• Collective approaches

for E&C

• Tools

• Responsibilities

• Performance

measures

Strategic

component

Operational

component

9

Our expected output

Outcomes

Next Users

Desired Behavior

& Action

Collective

Approaches

Performance

Measures

Responsi-

bilites Tools

10

Moderators & rapporteurs

• Session 01: Overviews

Moderator: Louie Tabing

Rapporteur: Cristina Bejosano

• Session 02: Group Sharing

Moderator: : Rex Navarro

Rapporteur: Liz Baroña-Edra

• Session 03: Brainstorming

Moderator: Michael Victor

Rapporteur: Angelica Barlis

• Group workshop

Overall Facilitator: Vanessa Meadu

Overall Rapporteur: Bernadette Joven

• Workshop Group 01

Moderator: Nathan Russell

Rapporteur: Liz Baroña-Edra

• Workshop Group 02

Moderator: Tony Lambino

Rapporteur: Bernadette Joven

Resource persons: • Leo Sebastian • Rex Navarro

11

Communicate Engage

inform

share

knowledge

persuade &

influence

attract

involve

establish

relationship

Communicate vs engage

12

We talk, they listen…

What we used to do

13

The 2nd information revolution

Web 2.0

14

They talk, we listen…

The new media has drastically altered the way we communicate

and engage

Our work is changing

15

Let’s do it together!

Engage & communicate for CCAFS