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Workshop
Collective Engagement
& Communication Plan for
CCAFS - SEA
Linking knowledge and action
3
What went on before
Converging areas of R4D collaboration
11-13 December 2013; Bangkok
Mapping out the R4D agenda & strategy
12-14 March 2014; Hanoi
4
1. Share the R4D agenda, priorities and impact pathway of
CCAFS-SEA .
2. Discuss the global CCAFS engagement and communication
strategy.
3. Present on-going climate change-related engagement and
communication work among CGIAR Centers and partners.
4. Identify possible collective engagement and communication
intiatives in the region.
5. Map out a collective engagement and communication plan for
the region.
What we want to do
5
Day 02 Day 01
How we will do it
Overviews
Group
Sharing
Brainstorming
Group
Workshop
Synthesis
Sharing of
Outputs
6
• Public & private sector
implementing CC measures
• Integration of CC
adaptation & mitigation
measures in regional &
nat’l plans
• Farmers/communities
practicing climate-smart
technologies
• Resilient agriculture for
stable food supply &
adequate access
Behavioral changes
in NEXT USERS
(Ministries, research
institutions, private
sector, etc.) lead to
utilization of CCAFS
innovations ( scaling
up and out)
Priority R4D
Interventions
(carried out
in CSV
areas)
END-USER IMPACTS
Localized
(site based)
evidence of
what works
NEXT USER OUTCOMES REGIONAL RESEARCH OUTPUTS
Our pathway to impact
in SEA
7
• Provide a credible and authoritative platform for
scientific information, knowledge and tools on
agriculture and food security under climate change.
• Engage actively at all levels to facilitate user-driven
research, science-based dialogue, knowledge
sharing, and evidence-based policy, among key
partners.
The global E&C strategy
8
Our regional E&C plan
• Regional context for
E&C
• Next users
• Desired behavior
change & action
• Collective approaches
for E&C
• Tools
• Responsibilities
• Performance
measures
Strategic
component
Operational
component
9
Our expected output
Outcomes
Next Users
Desired Behavior
& Action
Collective
Approaches
Performance
Measures
Responsi-
bilites Tools
10
Moderators & rapporteurs
• Session 01: Overviews
Moderator: Louie Tabing
Rapporteur: Cristina Bejosano
• Session 02: Group Sharing
Moderator: : Rex Navarro
Rapporteur: Liz Baroña-Edra
• Session 03: Brainstorming
Moderator: Michael Victor
Rapporteur: Angelica Barlis
• Group workshop
Overall Facilitator: Vanessa Meadu
Overall Rapporteur: Bernadette Joven
• Workshop Group 01
Moderator: Nathan Russell
Rapporteur: Liz Baroña-Edra
• Workshop Group 02
Moderator: Tony Lambino
Rapporteur: Bernadette Joven
Resource persons: • Leo Sebastian • Rex Navarro
11
Communicate Engage
inform
share
knowledge
persuade &
influence
attract
involve
establish
relationship
Communicate vs engage
14
They talk, we listen…
The new media has drastically altered the way we communicate
and engage
Our work is changing
