Social Media And Politics, May 20, 2009

Social Media and Politics

Fred SolopProfessor and Chair

Department of Politics &International AffairsNorthern Arizona University

May 20, 2009

• Social Media Overview• Social Media and Politics–Network Theory–Digital Natives vs. Digital

Immigrants• Barack Obama

Web 2.0

Sedona Restaurants

Old Media:

New Media:

New York Magazine, April 28,

2009

Facebook Twitter LinkedIn

Social Media and Politics

“Everything touches everything.” Luis Victor Burges

Digital ImmigrantsVersus

Digital Natives

Milestones in Politics on the Internet

1994: White House goes on-line w/ website

1996: First presidential campaign websites

2000: First binding Internet Election

2000: McCain raises $1 million w/in 48 hrs of NH primary.

• Direct, unfiltered access to public• Free media (Inform voters)• Raise funds• Organize Volunteers• Incite interest and excitement• Market segmentation• Hyper networking/Connect Supporters

Web 2.0 and U.S. Campaigns

Obama Campaign

Organizing for America