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Media scenario23 5 14 rev abp majha
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Quick Snapshot
Week 13-20’2014
MCCS
ABP Majha: Key Highlights
Marathi News genre has increased by almost 127% from 2.66% to 6.05% credit to counting day.ABP Majha increased by 108% (i.e. from 1.01% to 2.10%). as compare to last week i.e. from 11.2 to 16.7 %.
Counting Day Performance (16th May’14):
ABP Majha was leader on Counting Day with market share of 36%.
% Market Share
ABP Majha was # 1 in entire universe in Maha on counting Day leaving behind GEC’s Zee Marathi , Star Pravah, Star Plus , Zee TV, Colors etc.Absolute Channel Share
Source TAM, TG- CS ABC 15+, Mkt-Maha
ABP MajhaWeek: - 13-20’14
TG: MF 15+ SEC:ABC CSMarket – Maharashtra
Marathi News maintaining its #2 position
Mara
thi G
EC
Mara
thi N
ew
s
Mara
thi M
ov.
Mara
thi M
usi
c
0
5
10
15
20
25
14
5
20
% Genre Shares
Source : TAMPeriod : Wk 20’14
Vs. Last year genre share up by 16%
% Genre Share0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
3.3
3.8
Wk 13-20'13 Wk 13-20'14
Source : TAM Period : Wk 13-20’2013 & 2014
ABP Majha ruling the chart with 37% mkt. share
ABP Majha Zee 24 Taas IBN Lokmat TV 9 Maharashtra0%
5%
10%
15%
20%
25%
30%
35%
40% 37%
25% 25%
13%
% Mkt. Share
Wk 13-20'14
Source : TAM Period : Wk 13-20’14
ABP Majha the leader in reach
Source : TAM Period : Wk 13-20’14
ABP Majha Z 24 Taas IBN Lokmat TV9 Maha02468
10121416
1412
11
6
Reach in Mn.
4+ CS
ABP Majha Z 24 Taas IBN Lokmat TV9 Maha02468
101214
1211
10
5
Reach in Mn.
15+ CS
ABP Majha: Leadership across all TAM reported markets in Maharashtra
Source : TAM Period : Wk 13-20’14
% Market ShareChannel Mum Pune MAHA L C I MAH .1 to 1 Mn. MAHrest 1 Mn.+ (Including Pune) Maha West AIABP Majha 33% 47% 39% 34% 44% 37% 37% 38%IBN Lokmat 26% 26% 23% 28% 24% 25% 25% 25%TV9 MAHARASHTRA 16% 6% 9% 14% 11% 13% 13% 13%Z 24 Taas 24% 20% 29% 25% 21% 25% 25% 25%
Top 10 Shows Across Marathi News Genre
Source : TAM Period : Wk 20’14
Date Time From Time To Programme Genre TVT 000s16/05/2014 15:58 17:52 KAUL MARATHI MANACHA News Bulletin 333
16/05/2014 05:58 15:53 SUPERFAST NIKAL News Bulletin 332
16/05/2014 22:02 22:56 10 CHYA BATMYA News Bulletin 325
16/05/2014 17:59 21:57 KAUL MARATHI MANACHA News Bulletin 251
15/05/2014 22:00 22:25 10 CHYA BATMYA News Bulletin 201
17/05/2014 22:00 22:51 10 CHYA BATMYA News Bulletin 187
16/05/2014 23:00 23:59 KAUL MARATHI MANACHA News Bulletin 138
17/05/2014 20:59 21:21 KAUL MARATHI MANACHA News Bulletin 128
15/05/2014 22:28 22:52 ABP MAJHA NEWS PROGRAM News Bulletin 119
05/11/2014 10:00 10:26 ABP MAJHA NEWS PROGRAM News Bulletin 113
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