IRE SM presentation

Jace Larson

KUSA-TV, Denver

@JaceLarson

Facebook.com/JaceLarsonTV

Jace.larson@9news.com

CHAT

VIDEO

• No cost

• Turn on as you write your story

• Gives you control of audio, video

• Take your viewer’s places with your laptop

– In live truck

– On set

• Drawback: Commercials play before chat

CHATVIDEO

WEB STORY

Video

Use our power:

• In itself, not a replacement

• Use it to meet challenges

Make its power your two way street

We made it work

example

We made it work

Success!

• Hired a freelancer in Oregon

• Set up our shot in Colorado

• Emotional tone came through

• What we learned

–Took longer than expected

–Angles weren’t exact

Chats

Deeper into• Use it to search into profiles

• Don’t stop at profile

Deeper into• Use it to search into profiles

• Don’t stop at profile

Social Media Tips

• When slammed– Tweet intros & tags

– Take 30 seconds to respond to viewers

• Biggest spikes at 11 ET, 3 ET, 8 ET

• Vitrue’s data indicates that morning brand posts are 39.7% more effective… than those published in the afternoon.

Extra Links

• Social media guidelines: http://bit.ly/lRI695

• How to develop policies in your shop http://bit.ly/jC07zz

Jace Larson

KUSA-TV, Denver

@JaceLarson

Facebook.com/JaceLarsonTV

Jace.larson@9news.com