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@jacelarson
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CHAT
VIDEO
• No cost
• Turn on as you write your story
• Gives you control of audio, video
• Take your viewer’s places with your laptop
– In live truck
– On set
• Drawback: Commercials play before chat
CHATVIDEO
WEB STORY
Video
Use our power:
• In itself, not a replacement
• Use it to meet challenges
Make its power your two way street
We made it work
example
We made it work
Success!
• Hired a freelancer in Oregon
• Set up our shot in Colorado
• Emotional tone came through
• What we learned
–Took longer than expected
–Angles weren’t exact
Chats
Deeper into• Use it to search into profiles
• Don’t stop at profile
Deeper into• Use it to search into profiles
• Don’t stop at profile
Social Media Tips
• When slammed– Tweet intros & tags
– Take 30 seconds to respond to viewers
• Biggest spikes at 11 ET, 3 ET, 8 ET
• Vitrue’s data indicates that morning brand posts are 39.7% more effective… than those published in the afternoon.
Extra Links
• Social media guidelines: http://bit.ly/lRI695
• How to develop policies in your shop http://bit.ly/jC07zz
