Future Of Online Radio Middle East Glance

Future of Radio – Middle East Glance

www.PersuasiveMarketingGroup.com

Topics

The New Web New Trends & Tools in Radio Where Are We Today? The Opportunity

The New Web

Conversation Economy Dialogue Driven

Web 2.0 empowers Consumers to add to conversation

Every consumer is…

Empowering the audience

…A DJ

…A Publisher

…An Expert

…A Broadcaster

…An Editor

…A Critic

Web 2.0 is Everywhere

New Trends in Radio

I want it when I want it (Time) I want it how & where I want it (Place) I want to be able to influence, talk back, & determine (Control) I want real value for my $ (Money) I want real value for my attention (Attention)

New Shifts

Content Creativity Control Communities Co-Creative Connected

Generation “C”

Streaming services that offer songs on demand (e.g. Spotify) Personalizable Web-only Radio (Pandora) Podcasts MP3 players

Audio Alternatives

Personalized Radio

Contents

Create Your Own Radio

Radio & Social Networking

Radio & Social Networking Application programming interface (API) is an Interface which enables interaction between different programs

Popularity - US

Popularity - UK

Popularity - Canada

Radio for Facebook

Personal, Portable, Pervasive Multiple Revenue Sources (Ring tones, Wallpaper, etc..) Web Integrated

Mobile

Ads Direct Sales Merchandising Memberships Subscriptions Sponsorships

More Business Models than FM

Where Are We Today?

Basic Use of Technology

Total Use of Technology

Regional

Interna5onal

The Online Radio “Brandscape”

Online “Pulse” United Arab Emirates Sample

Online “Pulse” Jordan Sample

Are You Serving the “C”?

Content Creativity Control Communities Co-Creative Connected

The Potential

87 Million MENA Internet Users

Source: Maktoob

Internet User Growth

Source: Maktoob

N. Africa & Levant Lead Future

Source: Maktoob

Future Audience Growth

Source: Maktoob

Mobile Subscribers

Very High Mobile

Penetration Rates

Future Of Online Radio Middle East Glance

News & Politics

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