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Future of Radio – Middle East Glance
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Topics
The New Web New Trends & Tools in Radio Where Are We Today? The Opportunity
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The New Web
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The New Web
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Conversation Economy Dialogue Driven
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Conversation Economy Dialogue Driven
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Web 2.0 empowers Consumers to add to conversation
Every consumer is…
Empowering the audience
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…A DJ
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…A Publisher
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…An Expert
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…A Broadcaster
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…An Editor
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…A Critic
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Web 2.0 is Everywhere
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New Trends in Radio
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I want it when I want it (Time) I want it how & where I want it (Place) I want to be able to influence, talk back, & determine (Control) I want real value for my $ (Money) I want real value for my attention (Attention)
New Shifts
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Content Creativity Control Communities Co-Creative Connected
Generation “C”
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Streaming services that offer songs on demand (e.g. Spotify) Personalizable Web-only Radio (Pandora) Podcasts MP3 players
Audio Alternatives
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Personalized Radio
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A B C
Contents
Create Your Own Radio
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Radio & Social Networking
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Radio & Social Networking Application programming interface (API) is an Interface which enables interaction between different programs
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Popularity - US
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Popularity - UK
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Popularity - Canada
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Radio for Facebook
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Personal, Portable, Pervasive Multiple Revenue Sources (Ring tones, Wallpaper, etc..) Web Integrated
Mobile
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Ads Direct Sales Merchandising Memberships Subscriptions Sponsorships
More Business Models than FM
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Where Are We Today?
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Basic Use of Technology
Total Use of Technology
Regional
Interna5onal
The Online Radio “Brandscape”
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Online “Pulse” United Arab Emirates Sample
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Online “Pulse” United Arab Emirates Sample
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Online “Pulse” United Arab Emirates Sample
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Online “Pulse” Jordan Sample
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Online “Pulse” Jordan Sample
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Are You Serving the “C”?
Content Creativity Control Communities Co-Creative Connected
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The Potential
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87 Million MENA Internet Users
Source: Maktoob
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Internet User Growth
Source: Maktoob
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N. Africa & Levant Lead Future
Source: Maktoob
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Future Audience Growth
Source: Maktoob
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Mobile Subscribers
Very High Mobile
Penetration Rates
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