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Future of Radio – Middle East Glance www.PersuasiveMarketingGroup.com

Future Of Online Radio Middle East Glance

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Page 1: Future Of Online Radio   Middle East Glance

Future of Radio – Middle East Glance

www.PersuasiveMarketingGroup.com

Page 2: Future Of Online Radio   Middle East Glance

Topics

The New Web New Trends & Tools in Radio Where Are We Today? The Opportunity

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Page 3: Future Of Online Radio   Middle East Glance

The New Web

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The New Web

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Conversation Economy Dialogue Driven

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Conversation Economy Dialogue Driven

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Web 2.0 empowers Consumers to add to conversation

Every consumer is…

Empowering the audience

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…A DJ

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…A Publisher

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…An Expert

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…A Broadcaster

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…An Editor

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…A Critic

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Web 2.0 is Everywhere

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New Trends in Radio

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I want it when I want it (Time) I want it how & where I want it (Place) I want to be able to influence, talk back, & determine (Control) I want real value for my $ (Money) I want real value for my attention (Attention)

New Shifts

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Content Creativity Control Communities Co-Creative Connected

Generation “C”

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Streaming services that offer songs on demand (e.g. Spotify) Personalizable Web-only Radio (Pandora) Podcasts MP3 players

Audio Alternatives

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Personalized Radio

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A B C

Contents

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Create Your Own Radio

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Radio & Social Networking

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Radio & Social Networking Application programming interface (API) is an Interface which enables interaction between different programs

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Popularity - US

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Popularity - UK

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Popularity - Canada

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Radio for Facebook

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Personal, Portable, Pervasive Multiple Revenue Sources (Ring tones, Wallpaper, etc..) Web Integrated

Mobile

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Ads Direct Sales Merchandising Memberships Subscriptions Sponsorships

More Business Models than FM

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Where Are We Today?

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Basic  Use  of  Technology  

Total  Use  of  Technology  

Regional  

Interna5onal  

The Online Radio “Brandscape”

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Online “Pulse” United Arab Emirates Sample

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Online “Pulse” United Arab Emirates Sample

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Online “Pulse” United Arab Emirates Sample

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Online “Pulse” Jordan Sample

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Online “Pulse” Jordan Sample

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Are You Serving the “C”?

Content Creativity Control Communities Co-Creative Connected

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The Potential

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87 Million MENA Internet Users

Source: Maktoob

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Internet User Growth

Source: Maktoob

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N. Africa & Levant Lead Future

Source: Maktoob

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Future Audience Growth

Source: Maktoob

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Page 43: Future Of Online Radio   Middle East Glance

Mobile Subscribers

Very High Mobile

Penetration Rates

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www.PersuasiveMarketingGroup.com