Content cooperation with Cheetah Mobile

Content Cooperation Proposal

•  Introduction to Cheetah Mobile

•  Massive Traffic & Successful Monetization

•  Cooperation Scenarios

Summary

Introduction to Cheetah Mobile

Cheetah Mobile is a leading mobile internet company with approximately 443 million mobile monthly ac9ve users as of March 31st , 2015. 70.9% of the mobile MAU comes from outside of

China. Its mission cri9cal applica9ons, including Clean Master, CM Security, BaKery Doctor, CM Browser, and Photo Grid, help make the Internet and mobile experience speedier, simpler

and safer for users worldwide. Cheetah Mobile is the #1 Android Tools App provider worldwide and the second largest provider of Internet security applica9ons in China.

NYSE: CMCM

Key APPs ! Google Play Rank(1) Avg. Rating(2) GP Review(3)

Clean Master

Battery Doctor

Photo Grid

CM Security

CM Browser 18 4.6 !

30,432,177

14,528,281

1,706,260

7,257,680

4,767,454

Diversified Suite of Mission Critical Applications

Notes: 1. App Annie monthly downloads ranking (excluding games) in April 2015 2. Out of a score of 5, as of Nov 18, 2015 3. As of Nov 18, 2015

San Francisco

Beijing

Zhengzhou

Suzhou

Hangzhou

Guangzhou

Zhuhai

Over 2000 employees worldwide;

Up to 20+ offices globally

Deepening Global Penetration

Taiwan

Mexico

Brazil

Singapore

Russia

Indonesia

Paris Berlin

Shenzhen

New Delhi

Bombay

Bangalore

Shanghai

Ranking (1) Headquarters

Facebook1

Cheetah Mobile2

Electronic Arts4

Doodle Mobile6

Google3

No.2 Publisher on Google Play's Rankings Worldwide

Publisher

(1) Rank by download

Data by AppAnnie 2015 Oct : https://www.appannie.com/indexes/google-play/rank/overall/

Outfit7

Massive � User � Base

Massive � User � Base � Global � Footprint �

~74% � Mobile � � MAU � Oversea(1) �

567MM � Mobile � MAU � � (1)

Notes:!1.  As of Q3. 2015

Mobile MAU (mm)

Continuing Growth of Massive Global Mobile User Base

120 166

395 443

Mar2013 Jun2013 Sep2013 Dec2013 Mar2014 Jue2014 Sep2014 Dec2014 Mar2015 Jun2015 Sep2015

� Worldwide � Partners �

Massive Traffic & Successful Monetization

Our � Content � Audience � � �

100,000,000

200,000,000

300,000,000

400,000,000

500,000,000

600,000,000

700,000,000Estimated Global Daily Users on Cheetah Mobile Content Platform

Close to 600 Million Daily by end of 2016

Our � Content � Impression � � �

500,000,000

1,000,000,000

1,500,000,000

2,000,000,000

2,500,000,000

3,000,000,000

3,500,000,000

4,000,000,000

Estimated Global Daily PV to Content Partners

3.4 Billion Daily PV by end of 2016

Excellent Monetization Ability Leverage Cheetah Orion for Precise Audience Targeting

42+ proprietary tags Psychographics/Demographics/ Consumer Behavior Device/OS/Carrier Localization Purchase & Engagement Patterns Predictive algorithm

Ø Select the Right Audience Ø Serve with the Right Contents &

Ads at the Right Time

Revenue Growth and

Our � Sustainable � Revenue � Growth �

p Time spend per user per day: 34 minutes p The number of articles per user clicks per day: 17-18 (4 times more than traditional

media app)

Cheetah � Content � User � Experience � �

Cheetah Apps

� Premium, � Native � Ad � Placements �

Cooperation Scenarios

Cheetah � Content � User � Experience � - � News � search � and � aggregation � app, � with � personalized � recommendation � engine �

Cheetah � Content � User � Experience � - � Easy � navigation, � easy � sharing, � easy � on � mobile � traffic � consumption � with � no � image � and � offline � reading � options �

News � Integration � Scenarios � – � Clean � Master � result � page �

Action complete

Pull down to see more info

News � Integration � Scenarios � – � CM � Launcher � Yoyo � with � news �

Pull on Yoyo to see news

listings

Click to see list and detail

News � Integration � Scenarios � – � iSwipe �

Pull up to reveal news

Click to see list and detail

How � it � works � – � 1.Direct � content � inclusion � with � revenue � sharing � & � linking � � back �

•  Click to visit original source URL

•  Could consider recommending more articles beneath from the same source in the future

•  Could consider suggesting subscribing to the same media brand/ channel next

•  Highlight of content publisher

•  Considering adding brand logo for more pronounced branding effect next

How � it � works � – � 2. � Examples � with � partners � in � China, � to � deploy � next � in � India �

News aggregation list

Detail page with partner logo, to be hosted on CM OR partner server if service is fast and stable enough in

connecting via CM

Can integrate more content recommendation from CM AND

partner together

CM to provide unified comment system with review controls (offensive words filtering)

THANK � YOU �

Content cooperation with Cheetah Mobile

News & Politics

Cheetah Mobile Inc. (NYSE: CMCM) (“Cheetah …filecache.investorroom.com/mr5ir_jinshan/124/download...1 467304.01A-HKGSR01A - MSW Cheetah Mobile Announces First Quarter 2016 Unaudited

Cheetah c2880

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