Johnny Li (Haifu)GM of International BDJune 2015

Build an Outstanding APP &Conquer the APPs World

Note: [1] As of Mar 31st 2015

Reach 1 Out Of Every 4 Android Users

Mobile MAU (mm)

As % ofTotal MAU 23% 34% 46% 50% 62%

10 Times Of MAU Growth In Two Years

Key APPs Google Play Rank 1 Avg. Rating 2 GP Review 3

Clean Master

Battery Doctor

Photo Grid

❖4

❖28

❖30

4.7

4.7

4.5

CM Security

4.5

CM Browser ❖18 4.6

The Mobile Matrix Has Been Launched

❖9

25,222,864

10,559,763

1,473,822

5,788,945

3,827,129

Notes:1.App Annie ranking (excluding games) in terms of monthly downloads in April 20152.Out of a score of 5, as of May 27, 20153.As of May 27, 2014

Rank by Downloads Headquarters

Facebook1

Cheetah Mobile2

Outfit7L4

King5

Sungy Mobile6

Google3

https://www.appannie.com/indexes/google-play/rank/overall/?month=2015-04-01&country=WWBy AppAnnie

No.2 Non-game Publisher on Google PlayTop Companies · Google Play · Overall · Worldwide · Apr 2015

Publisher

Mobile revenue soared 584% YoYData from Cheetah Mobile 2015 Q1 Financial report

02 STEP

Breakthrough

Point

03 STEP

All-in

01 STEP

Forecast

By Fu Sheng, Founder & CEO of Cheetah Mobile

Motivation

To make a Right Forecast

User Friendly

Partnership with SamsungEmbed CM Cleaning function in Samsung’s new flagship Galaxy S6 Edge, globally.

Own Traffic + Native Ads

Recommended Picks

Unlock Page Ad Game Boost

Guaranteed Quality + Higher CTR/CVR

Tag based on predictionTag based on prediction

Tags based on own dataTags based on own data

Precise Targeting • Language• Location• Device• App installed• App deleted• App Size• App time spent/use frequency• And many more …

More than 310 million users identified

• Willingness to pay• Look-a-Like users• Game preference• App preference• Gender• Expected parents • And many more…

35 Years Old

New Yorker, English Speaker

Plays casual games, ex. Candy Crush

In-APP Purchased within 6 months

Accurate Targeting

Recommend casual game – Cookie Jam

Showcase

Mary

When We Stick Together