What's the Big Deal About Rewarded Video ads?

there’s something about REWARDED

VIDEO ADS

players just love them

54% 17% 18% 11%

Rewarded Video Ads

Interstitial Video Ads

Pay Up Front

IAP

71%Prefer to ‘pay’ for a mobile game by watching in-game video ads

Rewarded Videos

Interstitial Picture

Banners Interstitial Videos

46% 29% 20% 5%

Prefer viewing rewarded videos

over other ad formats

developers love them too

62%Watch Rewarded Videos regularly for in-game rewards

Improved Retention or stabilized it since introducing rewarded vIdeo ads62%

Increased IAP or remained unaffected after integrating rewarded video ads into game

86%

Earned Highest Revenue From Reward Videos per user compared to any other type of in-game ads

52%

advertisers are eager to pay for them

Bill

ion

s

$0

$5

$9

$14

$18

2014 2015 2016 2017 2018 2019 2020

US Mobile Video Ad Spending

$17.42 Billions will be spent by US advertisers on mobile video ads format in 2020

they go hand-in-hand with in-app purchases

Expose Players to In-App Currency and

Paid Features

Hook Paid Players to Return to Game with Strategically-Timed Rewarded Videos

Rewarded Videos In-App Purchases

Revenue Retention LTV

top rewarded video ad networks

integrate them all with only one SDK

learn more www.appodeal.com

EARN A LIFE!

by watching this video

Rewarded Videos

A popular mobile ad format that rewards users with in-app currency or special app features in exchange for watching a video.

Sources

Unity Ads “In-game Advertising The Right Way” Report 2016

eMarketer “Digital Video Advertising Continues to Expand” 2016

FusePowered “Case Study: Rewarded Video and IAPs”

Chartboost “Dirtybit’s Revenue Surges by 70%”

Upsight “Case Study: ARPDAU Surges 78% by Adding Upsight Rewarded Video”

6Xmore in-app purchases

from players who watched rewarded videos

78% ARPDAU Increase by a leading development studio since adding rewarded videos

70% Revenue Increase by Fun Run 2 since adding rewarded videos