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there’s something about REWARDED
VIDEO ADS
players just love them
54% 17% 18% 11%
Rewarded Video Ads
Interstitial Video Ads
Pay Up Front
IAP
71%Prefer to ‘pay’ for a mobile game by watching in-game video ads
Rewarded Videos
Interstitial Picture
Banners Interstitial Videos
46% 29% 20% 5%
Prefer viewing rewarded videos
over other ad formats
developers love them too
62%Watch Rewarded Videos regularly for in-game rewards
Improved Retention or stabilized it since introducing rewarded vIdeo ads62%
Increased IAP or remained unaffected after integrating rewarded video ads into game
86%
Earned Highest Revenue From Reward Videos per user compared to any other type of in-game ads
52%
advertisers are eager to pay for them
Bill
ion
s
$0
$5
$9
$14
$18
2014 2015 2016 2017 2018 2019 2020
US Mobile Video Ad Spending
$17.42 Billions will be spent by US advertisers on mobile video ads format in 2020
they go hand-in-hand with in-app purchases
Expose Players to In-App Currency and
Paid Features
Hook Paid Players to Return to Game with Strategically-Timed Rewarded Videos
Rewarded Videos In-App Purchases
Revenue Retention LTV
top rewarded video ad networks
integrate them all with only one SDK
learn more www.appodeal.com
EARN A LIFE!
by watching this video
Rewarded Videos
A popular mobile ad format that rewards users with in-app currency or special app features in exchange for watching a video.
Sources
Unity Ads “In-game Advertising The Right Way” Report 2016
eMarketer “Digital Video Advertising Continues to Expand” 2016
FusePowered “Case Study: Rewarded Video and IAPs”
Chartboost “Dirtybit’s Revenue Surges by 70%”
Upsight “Case Study: ARPDAU Surges 78% by Adding Upsight Rewarded Video”
6Xmore in-app purchases
from players who watched rewarded videos
78% ARPDAU Increase by a leading development studio since adding rewarded videos
70% Revenue Increase by Fun Run 2 since adding rewarded videos