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Housekeeping
- 35 Minutes
- Ask questions at any time via this panel -->
- Q&A at the end
- Recording & slides via E-mail
3
INTRODUCTION
● Vice President, EMEA & India at AppLift.
● Since joining AppLift in 2014, Chris has successfully enabled substantial growth of the existing advertiser base as well as on-boarded multiple new clients.
● Prior to joining AppLift, Chris spent 4 years working for Google across various location in Europe. His marketing expertise is complemented by a strong tech appreciation stemming from his time with Oracle.
4
AGENDA
Current state of Rewarded Ads in 2017: How it has grown from being more than just incentivised traffic
Evolution of Rewarded Ads: From burst campaigns to ongoing
incentivised campaigns
Volume and scale of doing rewarded ads: How to take advantage of volume
and popularity of doing incent on organic
6
WHAT ARE REWARDED INSTALLS?
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This ad model rewards a user in exchange for completing an action – such as installing an app, engaging with an app, etc. The reward is typically a virtual currency, a game item, or a discount on a product / service.
Offer Walls In-App Rewards
● Volume: High install volumes in short period of time
● Price: Cost-Per-Install (CPI) significantly lower than for non-rewarded installs
● Reach: Mass-Market Audience
Benefits:
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GOING BACK TO 2012
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● Google play store changed the way they rank apps on the store.
● 24 hour bursts which were very common back in the day were not allowed
● Agencies came into play - they learnt how to spot bot installs.
EVOLUTION OF REWARDED ADS
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WHAT HAS CHANGED?
Burst campaigns were not only used to drive rewarded
installs.
Restrictions in Google’s
policies on incentivised
installs for UA.
AppLift goes one step beyond incent with CPX
campaigns.
CPX campaigns are unique in the
industry (positive results for advertisers).
What do we offer?
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WHY & WHEN REWARDED? LAUNCH
Objective:
- Short-Term Visibility - Acquire high-value organic users - Positive ROAS (Return on ad spend)
GROW Objective:
- Long-Term Visibility - Sustainable growth - Positive ROAS
Burst Campaign
Sustained categoryburst campaign
Sustained rewardedinstall campaign
RETAIN
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FEATURES
Major Supply Aggregation
Fraud Detection & Prevention
Real-time Campaign Adjustments &
Reporting
Machine-learningBidding-Engine
Fully Managed Service
Cross PublisherLTV Optimization
- Organize data & normalize your KPIs- Maintaining multiple tools to keep track of your campaigns- Making educated marketing decisions
Your challenges as a mobile marketer
14
#1iOS
Attribution SDK*
22,000+Integrated
SDKs
150+Employees
100+ BillionData points
tracked monthly
1000+IntegratedPartners
2 PetabytesMonthly Traffic
How AppLift and Adjust integrate
● “Plug-and-play” integration
● Link events for sophisticated targeting
● All relevant data automatically shared
● Use Adjust’s tracker wizard to generate your tracking URL ready for action
How to measure impact of rewarded ads
● Per AppLift’s default setup, users are split using the below structure on your adjust dashboard:
○ Offer Name■ Affiliate_id
● Creative name (set manually in tracker URL)
● Adjust’s integration with AppLift uses dynamic tracking URLs, allowing for customization of this structure to best suit your needs.
Example: How to measure impact of rewarded ads
Comparing networks / campaigns / affiliates / creatives
Example: How to measure impact of rewarded ads
Cohort analysis of user behavior to identify sources of high value
Example: How to measure impact of rewarded ads
Using Adjust’s feature set for further analysis
● Use Adjust’s dynamic callbacks to pair together internal IDs and device information and send to your backend / third-party storage (like AWS)
● Use Adjust’s audience builder to create always-up-to-date segments forretargeting, A/B testing & comparison purposes
● Use real-time reporting with an infinite look-back window to accurately analyze your UA campaigns & make well-informed marketing decisions
Chris GodderidgeAppLift
Michael PaxmanAdjust