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#MBLT14: Inspired by innovations (http://mblt.ru) — international mobile conference Organizers: e-Legion (http://e-legion.com), RAEC (http://raec.ru/en/)
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4/11/2014 – strictly confidential, confidential, internal, public – 1
Winning with Partners – the new operator mantra
Joseph Noronha, Deutsche Telekom
4/11/2014 2
Looking back – building everything from ground up…. Mantra of those days – build it – and they will buy it!
A push rather than a pull market
People had limited options
Building “stuff” was expensive and required deep pockets
4/11/2014 3
Fast forward to today – consumer is literally spoilt of choice The old mantra no longer applies (at least in many cases)
Abundant choices
Better educated
Cheaper options
All primarily fueled by the internet
Better customized
4
Spotify is changing the Music Industry Forbes Jan, 2013
4/11/2014 4
Digital Innovation happens outside the company These are all billion dollar firms!
4/11/2014 5
The Impact Operators all around the world are acutely feeling the heat!
Musicload / Gamesload closed
Musicload & Gamesload will be closed down by mid year 2014
“no chance against other platforms such as Amazon, Apple etc” - die Welt (01/2014)
Skype/ WeChat as threats
“Skype/ WeChat bigger threat than carriers” – China Mobile Chairman (02/ 2013)
SMS volume up by only 2.1% despite increase in penetration by over 7% - impact of messaging apps
Telefonica Digital restructured
Telefonica Digital was restructured (02/ 2014)
Operations being consolidated within the parent
SMS revenue decline
Cannibalization of SMS/ IM revenue by OTT players
SMS traffic fell from 10bn messages/ month to 3bn in 1 year (2011) – (10/2011)
4/11/2014 6
DTAG Strategy Winning with Partners is at the heart of DTAG strategy
Seamless connectivity
for the Gigabit Society
Winning with Partners
Secure cloud solutions
Best-in-class customer
experience
Single Interface Localized approach Simpler tech interfaces Easier contracting
4/11/2014 7
Winning with Partners in Action
4/11/2014 8
Winning with Partners in Action
4/11/2014 9
Winning with Partners in Action
4/11/2014 10
Winning with Partners in Action
Single Wireless Speaker
Addressing multiple segments
Moving into lifestyle devices
4/11/2014 11
Opening up new areas The accessory business – from speakers to supporting a lifestyle.
Why speakers – because its all part of the Connected Life concept!
4/11/2014 12
Enabling the DTAG Digital Transformation
4/11/2014 13
Enriching Access
4/11/2014 14
Expediting Rollouts
THANK YOU!
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