Location Based Services 101

LOCATION BASED SERVICES

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GEO-SEGMENTATION GEO-FENCING BEACON

THERE ARE 3 TYPES OF LBS

GEO-SEGMENTATION

USES HISTORICAL LOCATION INFORMATION TO CREATESEGMENTS OF USERS WITHIN A SPECIFIC AREA

THIS INFORMATION IS USUALLY NOW STORED IN ACRM OR MARKETING DATABASE AS THE CUSTOMER’S HOME ADDRESS

GEO-FENCING

GEO-FENCEA VIRTUAL PERIMETER AROUND A GEOGRAPHICAL AREABASED ON A RADIUS AROUND A SINGLE LAT / LONG POSITION

REQUIRES LOCATION SERVICES TO BE SWITCHED ONWITHIN THE DEVICE TO FUNCTION

THE FENCE IS MONITORED BY THE DEVICE SO THAT WHEN ITCROSSES THE PERIMETER THE MOVEMENT IS TRACKED / IDENTIFIED

THE DEVICE WILL BE NOTIFIED IF THE USER GOES IN OR OUT OF THE FENCE

UPDATE CONTACT IN DATABASE

SEND RICH MESSAGES

SEND PUSH NOTIFICATION

TRACK USER BEHAVIOURS

THIS DATA CAN BE USED TO TRIGGER OTHER EVENTS:

A REAL WORLD EXAMPLETRACKING WHERE YOUR USERS ARE ENTERING AND EXITING YOURFENCE ALLOWS YOU TO CREATE TARGETED MARKETING

FOR EXAMPLE:

SEND A MESSAGE UNDERSTANDTRAVEL PATTERNS

POSITIONBILLBOARD ADS

OFFERS WITHLOCAL RESTAURANTS

PROMOTE LOCALPARKING

UNDERSTANDSHOPPING

PREFERENCES

BEACONA BLUETOOTH LOW ENERGY TRANSMITTER THAT CANCOMMUNICATE WITH APPS ON SUPPORTED DEVICES

WORKS LIKE INDOOR GPSMAX RANGE 50-70 METRESSIGNAL IS EASILY INTERRUPTED BY PEOPLE, DOORS OR WALLSBEST POSITIONED ON CEILINGS TO AVOID THIS

20THE MAXIMUM NUMBER OF REGIONS IT IS POSSIBLE FOR A

SINGLE APP TO STORE WITHIN A DEVICE@mobiledonky | www.mobiledonky.com | hello@mobiledonky.com

A REQUIRED IDENTIFIER FOR A BEACONNEEDS TO BE CONFIGURABLE

OPTIONAL IDENTIFIERS FOR BEACONSCAN BE CONFIGURED TO ALLOW FOR

BETTER TARGETING

BE CAREFUL HOW YOU SET UP YOUR LBS

BEST PRACTICE FOR CONFIGURATION OF YOUR BEACONS

UUID:MAJOR:MINOR:

CAMPAIGNSHOPAISLE

A REAL WORLD EXAMPLE

UUID:MAJOR:MINOR:

CAMPAIGNSHOPAISLE

Trigger 1Encouragement to enter store

UUID:MAJOR:MINOR:

CAMPAIGNSHOPAISLE

Trigger 2 Welcome on digital signage

UUID:MAJOR:MINOR:

CAMPAIGNSHOPAISLE

Trigger 2 Welcome on digital signage

Trigger 3Relevant product advertising

THINK ABOUT THE BIGGER PICTURE

PLAN YOUR LBS LONG TERM

TRIGGERS ARE REAL TIMECOMMUNICATE WITH YOUR USERS WHEN THEY ARE LOCAL

SET UP RULES TO MANAGE THE TRIGGERS SO THAT USERSAREN’T PEPPERED WITH MESSAGES

GEO-FENCING TECHNOLOGY

THE ABILITY TO TRIGGER MESSAGES

NOTIFY A THIRD PARTY SYSTEM

TRACK MOVEMENT IN AND OUT OF FENCES

BEACON PROVIDER FOR HARDWARE AND SOFTWARE

A CONNECTION BETWEEN YOUR CRM AND APP

RULES TO PREVENT MESSAGES BEING SENT OVER AND OVER

LINK EXISTING DATABASE / CRM WITH APP CRM

CONFIGURABLE BEACONS ( UUID / MAJOR / MINOR )

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