Yourmum Digital User Experience 050314

www.yourmumux.co.uk

UX you say…?

Craig Brewster

Founder of your mum

www.yourmumux.co.uk

• User Experience consultancy

• Specialising in UX research, UX planning and user testing

• Based in Leamington Spa

• In business for nearly 4 years

• A cooperative approach to working

• Four ”Full-timers”

• Approximately six other specialists

• Mainly UK with some overseas work

Who’s your mum?

www.yourmumux.co.uk

We do UX for all kinds of people

www.yourmumux.co.uk

…for all kinds of devices

www.yourmumux.co.uk

20 mins - me talking

40 mins - you trying it out

A tale of two sessions

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What is UX?

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• UX

• CX

• UE

• UI

• IA

• UCD

• UID…

• … Plan for what users want before making anything!

Acronym anybody?

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Your users will go on a journey, don’t make it muddy

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• EffectiveThey get there, you improve conversion

• EfficientThey get there quickly and without fuss, you improveretention

• RewardingThey feel warm and fuzzy about it, you improveadvocacy

We’re not being altruistic

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UX works best in iterations

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UX works best in iterations

• User focus groups

• User surveys

• Stakeholder workshops

• Competitor analysis

• Heuristic reviews

• Content audits

• Analytics analysis

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UX works best in iterations

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UX works best in iterations

• Personas

• User journeys

• Information architecture

• Sketches and wireframes

• Prototypes

• Functional specifications

• Content matrices

• Multichannel strategies

www.yourmumux.co.uk

UX works best in iterations

www.yourmumux.co.uk

UX works best in iterations

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A case study

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Workshop

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Analytics

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User survey

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Competitor research

GeneralSpecialist

Small

Large

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• Simple, one-page website

• Strong visual identity

• Personality in our content

• Who we are, what we do, our clients

• Simple route to contact us

• Mobile-enable

• Links to and from social media

Conclusions

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Journeys

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Sketches

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Wireframes

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User survey

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Beta website

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• Inject a bit of humour

• Add “Featured supplier” badge

• Add more client testimonials

• Link to case studies

• Add map and contact information

• Link to blog posts

Revisions

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Live website

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• Stronger identity

• Consistency across channels

• Equal to competitors

• Improved SE rankings

• Increased traffic

• Increase in conversions

Results

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Your turn…

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1. PersonasSpend some time getting in to the shoes of your user. Think about howthey might browse the internet, what they want to get from a website,and what sort of factors will influence their choice of restaurant

2. Competitor reviewLook at a competitor website from your user’s perspective. What areyour first impressions? What’s does the site do really well? What’sfrustrating? What’s missing that you’d expect to see?

3. Information ArchitectureIf you were building a restaurant website with your user in mind, whatwould your homepage look like?

You own a restaurant in Cambridge…

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In summary

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To recap

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Before you design or build anything:

• Ask questions Polldaddy / Survey Monkey

• Do your research Econsultancy / Hoovers / Alexa

• Sketch your ideas Pads, Post-its and Sharpies!

• Prototype first Axure / Balsamiq / Justinmind

• Test your ideas Treejack / Usabilla / WUD

• But above all else… Don’t be precious!

A few things to take away

www.yourmumux.co.uk

Research

• User focus groups

• User surveys

• Usability testing

• Stakeholder workshops

• Competitor analysis

• Heuristic reviews

• Content audits

• Analytics analysis

…and call on the professionals if you need help

Planning

• Features matrices

• Personas

• User journeys

• Information architecture

• Content matrices

• Wireframes

• Prototypes

• Functional specifications

• Multichannel strategies