Your 2015 Real Estate Marketing Plan

Your 2015 Marketing Plan

What do you need to be competitive in 2015?

What are the latest tech tools that you need to know about to market your business, build your brand and generate leads?

This webinar will give you the latest tracks and trends to staying competitive and on top of your game in 2015 - without breaking the bank.

Plan Your Work. Work Your Plan.

1. Set Goals

2. Define Your Target Audience

3. Pick Your Tools

4. Measure Results

5. Dial Up What Works. Dial Down What Doesn’t.

6. Lather, Rinse, Repeat.

Goal Setting

Worksheet

• The Income Based Approach to Real Estate

Marketing

• Download our worksheet from

Blog.RealEstateBook.com (or email

marketing@treb.com)

Risk

• What is the time frame and investment I am

willing to make to give this strategy a chance to

work?

• How much will I invest?

• In $$?

• In time?

• What elements in my strategy are factors to

consider?

My Ideal Client• Geographic Profile

– Where do they live?

– Where do they work?

– Where do they shop?

– Where do they go for entertainment?

– What does this look like on a map?

– What are the words used to describe these areas?

My Ideal Client• Demographic Profile

– What is their age range?

– What is their income range?

– What is their family like?

– Are they permanent or seasonal residents?

– First home? Move up? Downsize? Second

home? Investment home?

My Ideal Client• Behavioral Profile

– What are their main goals?

– What are their most common challenges?

– What are their most common objections?

– Are their expectations sound?

Objectives• Gain more listings

– Get more listing leads

– Convert to more listing appointments

– Close more listing agreements

• Work with more buyers– Get more buyer calls

– Convert more buyer calls

– Sell my listings

– Sell other listings

• Recruit and retain new agents– Attract top talent

– Grow agent count

– Grow office revenue

– Grow market share

Is “All of the Above” an option?

Maybe . . . .

Today’s consumers are

multi-media multi-taskersNever before have we had so much access to so

much information in so many forms.

We consume every bit of information from every source available – regardless of media.

The Available Tools

• Your Website

• Listing Aggregation Sites

• Mobile Sites & Apps

• Text Codes

• Social Media

• Direct Mail

• Local Print

• Purchased Lead Programs

• Blog

• Email Programs

• Etc., Etc.

There’s no shortage of web exposure for properties for sale

Web

• Your website – How does your website

accomplish your goals?

– Buyers – IDX feed

– Sellers – Market data

– Content – Your own or resourced content

• Test your website against the keywords you

wrote down when you defined your target

audience. How does it stack up?

How are your getting

traffic to your website?

• SEO – Google your keywords

• SEM – Pay Google to show up

• Links – In everything you send

• Key Strategy #1 – Advertise your website

locally.

Reach prospects in their real world.

Introduce them to your personal brand.

Invite them into your digital world.

Key Strategy #2 - Mobile

Advertising in local real estate magazine

Exposure on top-rated real estate website

Mobile Business Card

Vanity Text Code

Mobile Lead Gen

Text-for-info

QR Codes

Mobile Website w/ IDX and App

Desktop Website / w IDX

Tablet Website w/IDX and App

Custom Single Property Websites

One-click Printable PDF Property Flyer

Exportable contact and lead database

Tracking and Reporting

All branded to YOU!

Desktop Website with IDX

Tablet Website with IDX

You can search nearby homes using your location enabled service.

Mobile Website with IDX

More consumers are shopping from their phones

Vanity Text Codes

Text Rebecca to 85377

Gateway App

Consumers are more likely to visit a site when linked by an app.

Single Property Mobile and Tablet Sites

Sellers will love them.

Smart signs us GPS technology to drive traffic to your site and leads to YOU.

Downloadable Property Flyers

And html code to create email campaigns

Integrate mobile tools into your local offline exposure.

Integrate mobile tools into your local offline exposure.

Key Takeaway #3 –

Market Your Brand, not Just Your Listings.

Social

• Facebook, Twitter, LinkedIn, Instagram, Pinterest –Your personal profiles

• Key Strategy #3 – Your Facebook Business page

Got Content?

Tip - Boost Posts

Direct Mail• Direct mail offers you an opportunity to STAND

OUT.

• And, target, target, target.

• Key Strategy #4 – Send targeted mailings regularly.

Email

Stay CANSPAM or CASL compliantStay Relevant with good content.Email no more than weekly.Watch open and unsubscribe rates.Include “share-able” content.

Key Strategy #4 – Make Your Sellers Happy Happy Happy

Key Strategy #5 – Work with a trusted partner

Next Steps?

Define Your Target Audience

Examine Your Current Marketing Plan

What tools do you have in place to measure its

effectiveness?

Fill in the Gaps

Measure, measure, measure

Lather, rinse, repeat

Need help?

Contact your local Real Estate Book

Representative or go to

STORE.RealEstateBook.com