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Digital Marketing DividendsEfficiency, Productivity, and
Profitability
Ben Tyson Head of Sales Enablement: Directories, Web Hosting & SEM at
Rosey KoberleinCEO of Long Realty
photo credit: images.unsplash.com/photo-1455138183306-12dfce6f541b
Loyalty
Rivers PearceDirector of Marketing
The Economics of Content
Source: Mark Schaeffer
Tim
e
Amount of Content
Technology has enabled a rise in content consumption
but this has an inviolable limit
Content production will continue to increase
exponentially
Area of Content Shock when content production is uneconomical
U.S., 2014, Hours : Minutes
Sources: Bureau of Labor Statistics, The Telegraph, Edison Research, We Are Social, eMarketer, Nielsen, National Sleep Foundation, Deloitte, SNL Kagan, Sandvine, Ipsos, comScore, Global Web Index, OECD, Activate analysis. Behaviors averaged over 7 days. Related travel time included within timing reported for daily activities.
www.activate.com
11:05
6:04
7:13
7:06
Media and Consumer Tech Activity(Video, Audio, Social Media, Gaming, Reading)
Work & Education
Sleep
Other Non-Work Activity(Cooking, Housework & Shopping, Personal & Household Care, Leisure, Fitness, Community & Other Activities, Eating & Drinking)
Total 31 Hours 28 Minutes
The total tech and media attention up for grabs is enormous: more than half the waking day is spent on tech and media.
Average Employed Adult Daily Behavior
Sources: Edison, We Are Social, eMarketer, Nielsen, Deloitte, SNL Kagan, Sandvine, Ipsos, Global Web Index, Pew Research Center, Flurry Insights, NetMarketShare, Statcounter, Activate analysis. Time spent may be double counted (e.g. YouTube for both video & audio).
U.S., 2011-2017E, Hours : MinutesTime Spent Among 18+ Users
www.activate.com
Time spent on major digital activities like video, audio, social media, & gaming will continue to increase
2011 2012 2013 2014 2015E 2016E 2017E
4h 56m5h 13m
5h 23m5h 35m
5h 54m6h 8m
6h 21m
3h 12m 3h 21m
2h
3h 39m3h 52m
4h 3m4h 15m
1h 21m1h 42m
3h 31m
2h 18m2h 42m
3h 12m
3h 42m
44m 48m 54m 1h 1m 1h 8m 1h 17m 1h 26m
Video / CAGR 4.2%
Audio / CAGR 4.9%Social Media / CAGR 17.8%
Gaming / CAGR 11.9%
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ExpectationsEngagement
Trust
Source: Econsultancy
How Critical to Business Success It Is
How
Diffi
cult
It Is
to U
se
Social Listening
Proximity or location-based marketing
Social MediaManagement
Split/Multivariate Testing (MVT)
AttributionManagement
Multichannel Campaign Management
Marketing Automation
SEO Technology
Paid Search BidManagement Technology
Lead ManagementSolutions
Data ManagementPlatform (DMP)
Email MarketingPlatform (ESP)
Digital Analytics
Content ManagementSystem (CMS)
Customer RelationshipManagement (CRM)
*Size of the bubbles is directly proportional to the percentage of companies surveyed investing in each
market technology
RevenueRetention
Recruitment
