Online Marketing for Real Estate

Online Marketing for Real Estate Industry

Online Marketing for Real Estate Industry

EAP Venture

By:Sitash and ManikCo-founders, Jade Magnetwww.jademagnet.com

www.jademagnet.comCopyright 2010 – Jade Magnet

Creativity is at the very epicenter of the universe.

Jade Magnet is all about tapping creative talentacross the world using the crowdsourcing platform


Online Media Space & Real Estate Industry

• Selling homes is no more about buildings….It’s about People!• Digital & Online Media is the fastest, easiest and most cost

effective way to reach “people”• Some facts –

– 93% of Real Estate Companies use email– 90% use the internet to check online listings– 59% use it to access brokerage websites– 48% of a Realtor's business originated on the internet in 2008– 11% send newsletters regularly to their clients

Ad-ology's latest survey found that, across all demographics, online media had the most influence on the choice of real estate agent.



• Some interesting facts on Social Marketing– 76% of the companies surveyed agree that social media is dramatically

changing the way that companies communicate with potential and existing customers

– 48% of companies that were surveyed all plan on INCREASING budgets with regard to online marketing and social media.

– Online Marketing is taking away budget from “traditional forms of marketing”

• 22% are decreasing spending on telemarketing • 52% are decreasing on direct mailings • 57% are decreasing on events such as trade shows • 60% are spending less money on print media • 83% are decreasing spending on radio or TV ads



• Most interesting statistics– 94% of the companies agreed that social media can directly influence

the reputation of a company's brand in the eyes of its potential customers.

– 91% agreed that it is effective in ensuring brand awareness. – 87% agreed that social media has improved their specific search engine

rankings and can increase website traffic.

• And some simple reasons why you should consider social media– It’s natural – Your website is exposed to a larger group– Great source of web traffic– Low cost/High returns– Complements other marketing efforts


So why are companies not doing it?

46% of the companies surveyed claim that there isn't enough knowledgeable staff in place to help support the effort


Jade Magnet is the solution

It’s difficult to source quality skills It’s difficult to source quality skills

Access to 100+ providers with online marketing skill sets

Access to 100+ providers with online marketing skill sets

Cost-quality tussle Cost-quality tussle Quality available at multiple price points Quality available at multiple price points

On-the-ground execution is disconnected from generation of creative solutions On-the-ground execution is disconnected from generation of creative solutions

Ecosystem has end-to-end solution providers Ecosystem has end-to-end solution providers

Real Estate Expertise Real Estate Expertise Partnership with Real Estate Consulting Firm with experience of supporting 1000+ customers

Partnership with Real Estate Consulting Firm with experience of supporting 1000+ customers


Some of India’s largest builders

Slide ShareYesYesPresence on Linked in YesFans on Facebook 700

Raheja Developers - Builder in GurgaonRaheja Developers - Builder in Gurgaon

Twitter followersYesYesPresence on You Tube 120Fans on Facebook 1300

Mantri Square - Builder in BangaloreMantri Square - Builder in Bangalore

Twitter followers8585Fans on Facebook 200Presence on Flickr Yes

Marg Properties - Builder in ChennaiMarg Properties - Builder in Chennai


Some customers

Jade Magnet has worked for over 110 customers in last 5 months


Thank you for your time!Thank you for your time!

Sitashwa SrivastavaCo-Founder & [email protected]+91-9902433688

Manik KinraCo-Founder & [email protected]+91–9986049185

Connect with us

www.jademagnet.com

Documents

Online Marketing for Real Estate