Why you need to do visual PR

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There are many reasons to include visual content in your press releases, but the biggest by far is that visual content gets shared more. A lot more.

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PRvisualwhy you

need

Visual content gets shared more

Visual content gets shared a lot more

Editors also know that

I begged, begged, PR professionals to send video and multiple photos with their news releases.“ Clay Morgan,

Former editor, The Daily News Journal

source 〉

Here are the numbers

Tweets with imagesget more clicks, favorites and retweets

+18%

+89%

+150%

source 〉

Facebook posts with imagesget more likes and comments

+53%

+104%

source 〉

Articles with imagesget viewed more

+94%

+150%

source 〉

Press releases with multimediaget viewed more

source 〉

+77%

+48%+

+ +

+20%

+14%

= Attachments, soundbites, charts, interactive,…

The more you can give journalists what they need to be successful, the more

coverage you’ll get for your clients

Learn all about visual press releases

The ULTIMATE

GUIDE to

VISUAL PRESS

RELEASES

read our blog post

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