Why is your audience ignoring you?

Hey everyone, would you give money to my thing...

This stuff is probably useless to you but you were on this..

Just put this directly into your trash.

Hey Mike, I know you’re working on diversity in tech..

Someone click this please

Mail Inbox

Targeted messages (by email or social posts with mentions) generate 30X improvement in action.

• Sendemails(atscale)with50%+responserates

• Increaseengagementoneverytweetorpostwithtargetedmentions

• Makeeveryconnectionandcustomerfeellike you’re talking just to them

Your team only knows 3% of its network.What about the other 97%?

The typical person has 2K contacts and connections across their networks.

But only regularly engages with 20-25people.

So you barely know what 97%ofyour network is up to. And whether yourmessageisrelevantforthem.

Youonlyreallyknow2-3%ofyournetwork.How will you target direct and relevant messaging to

unlocktheother97%whenitmatters?

Possible sales lead formyproduct

Might help with Project Z

Knowsatonofdecision makers at Company X

Just started a company backed by Investor Y

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