Embed Size (px)
DESCRIPTION
Special YouTube Video included. http://www.risingabovethenoise.com Are prospects ignoring you brand? You can live with it OR you can read this, see the examples by award-winning logo designer and brand specialist David Brier who's work has been featured in Forbes, INC, Fast Company and Adweek to name a few. Shark Tank star and CEO/founder of FUBU Daymond John says, "David Brier is brilliant with branding." Subscribe for free branding updates: http://www.risingabovethenoise.com
Citation preview
@davidbrier
ARE CUSTOMERSIGNORING YOURBRAND?
Master this one skill to tell your story and become irresistible, seductive and a must-have
@davidbrier
You sit down at your desk. Or in the brainstorming session with your team.
You plan out how to stand out. Make a dent. Kick sales into a whole new range.
Looking over your ideas, a deep sigh escapes from deep within your soul.
You ask yourself:Why is nobody taking note of our brand?
Why can’t we seem to achievethe traction we should be gaining?
Why aren’t prospects flockingto purchase our product?
And when will that avalanche ofbusiness inquiries finally arrive?
What you need to know isone powerful tool
that has become an afterthoughtamong way too many companies
(but is a closely held secret by the world class brands of the world).
You must know how to tell your story.Instantly. Memorably. With impact. With style.
That’s right.
Instantly. Memorably. With impact. With style.It can be done.
In fact, it’s the first impressionmany prospects will have,
that point when they decide whether or not you’re real, valuable and worth their time
before they zip off to another site,another shelf, another store,
or your competitor who is using thisone powerful tool.
It’s that one tool that willoutlast, outperform and
have longer-lasting meaningthan any other single
campaign your companywill ever launch.
Why is this so important?Because it does not matter
if you have something to say.Everybody does.
(Including your competition.)What matters is that you havesomething that will be heard.
It’s your brand’s logo.And it tells a story. It has meaning.
It’s memorable.It says, “We’re valuable.” (Or it doesn’t.)
And done right, it separates youfrom inferior brands. And me-too brands.
And a key component of an effective,irresistible logo is the use of typography.
What follows are actual examples that showhow a logo can tell a story, instantly,with a lasting impression that turns
impressions into confidence.And tire-kickers into customers.
A Great Place
To Break Out of Your Shell
@davidbrier
The moral of this story is:Tell a story.
And if you don’t know how to,your prospects won’t have any idea
why they should buy from you. And that’s something
no business can afford.
Written and designed by David BrierAll logo designs copyright: David Brier
For more information, visit:www.RisingAboveTheNoise.com
