The Why and How of Audience EngagementBy StreamOn Technologies Pvt. Ltd.

• Last week, Batman vs Superman Comic Con trailer

released and without any surprise, it got humungous

response

Million view, shares & comments

• Just think, if a 3 minute video can create such an

engagement, how much thought should be put in for a

60 minute or a longer webcast

Audience status today

• Technology has simplified many situations but it has

also made people wary of longer duration

scenarios

• We live in a world of twitter, so a lengthy content or

a video has to be too interesting to avoid

• If it’s not, there will be a put off

• On the other hand, people have also become

generous

• If they like any idea or a content, they will

instantly share it on their social network or

recommend it to their friends.

• Hence, all you need to do is engage them.

Audience status today

So, what kind of things are to be considered to engage your audience during a webcast?

Here’s our checklist…

Curiosity Generating Webcast Title

• Catch your audience attention first

• Keep the title such that it makes them curious

Eg. For a webcast on secure banking tips, you can use

“What if someone is peeping into your bank details?”

• This kind of title creates fear in the minds of people and associatesquickly with them

• That’s it. Half the job is done. You have created a pull!

Introduction which keeps interest flowing

• 1st few minutes of your webcast decideswhether audience is going to be engaged ornot. So make it count.

• Quote a great man or provide a statistic.This makes your audience trust that you areindeed a knowledgeable person.

• Eg. If you giving a webinar on leadershipmanagement, why not quote about SteveJobs? Everyone loves him.

Different forms of content

• Imagine you are attending an importantsession but the presenter is just talkingplain text for 45 mins. It’s natural that youwill lose interest, isn’t it?

• Hence, make sure to use images tocomplement your speech. We understandthings better in a pictorial way.

Different forms of content

• Videos are the most effective medium todayto give insights to people as well as keepthem engaged.

• Eg. If a Neurosurgeon is talking aboutimproved ways of surgery, think about theimpact when he/she shows the actual videoof how the surgery can be done in a betterway, instead of just talking.

Interact with them

All the talk and no interaction with people makes the webcast a dull process.

• Ask questions to audience. It keeps them alert.

• Try to be funny. Answer them nicely.

• Talk to them by their name. Nothing motivates them more than this.

• Appreciate their efforts to ask questions and if someone is really contributing well, applaud them.

Polling, Surveys and Chats

• Having Polls & Surveys in webcast keep your virtual

audience active and smooth interaction prevails

• Chats with them during webinar is a great way to

personalize the communication

• Your audience feels privileged when you personally

converse with them

Only bullet points in the slide

• PowerPoint slides are there just to help you

direct through the presentation

• Always use just bullet points and explain them

in details verbally

• Your audience should look at you while you

speak and not the slides

Time

• Time should not always be a constraint forlearning. Some topics can be dealt inshorter duration but not all.

• If you have a data that is useful to people,share it. Don’t keep an eye on clock.

Eg. If you are launching a product online and a lotof people are asking questions, don’t give them anexcuse of timing. Never shut their curiosity off. Attendthem. Engagement is the primary focus of anywebcast.

Sense of Humor

• A little sense of humor connects you with

your audience so naturally that the

connection becomes strong and fruitful

• It adds human touch to the presentation

and engagement becomes smooth

Learn

• No one’s perfect. Always get audience

feedback and act on it.

• Even during the presentation, if they are

sharing something, be wise to learn from it

• After all, learning is never wasted, it gives

you new ideas to engage them

Conclusion

Every day, so many things are happening in the world that our attention span is reducing. Therefore, it’s highly customary to give something that your audience needs and wants to learn. Insights are always useful and engaged people naturally promote your insights to the world.

So, make your next webcast interesting.

About StreamOn

• StreamOn is the innovator in providingpowerful webcasting solutions toorganizations

• We have conducted more than 2000webcasts in a short span of 3 years andsuccessfully connected more than 2 lacaudience worldwide

About StreamOn

Our simple yet fully customizablewebcasting platform gives you amazingfeatures to engage with your audience.

-Polling & Surveys

-Chats

-Q&A sessions

and much more to generate leads and make your online event a professional success.

Contact Us

StreamOn Technologies Pvt. Ltd.

Website: www.streamonindia.com

Email: sales@streamonindia.com

Tel: 022 65345084