Who is Widen and Why is Digital Asset Management Important

Who we are, what we do, and why that’s important

Widen

Jake AtheyMarketing Director, Widen

Meet Nina and Jake

Nina Brakel-Schutt Brand Strategist, Widen

Who is Widen?

Who is Widen? A marketing technology company

We power the contentthat builds your brand.

We power the contentthat builds your brand.

(and connect it with everyone who needs it.)

Create and capture new content

Manage and organizeexisting content

Share and distributerelevant content

Analyze and tracksuccessful content

MOREMORE

DAM solutions are MORE than a place to store, search and share your digital assets

MORE

MOREThey allow you to quickly repurpose content

across MORE channels

MOREAnd reach MORE customers at every

single touchpoint

MOREA DAM solution is the command center for all the content generated by your employees, partners, the press and...

MOREA DAM solution is the command center for all the content

generated by your company, partners, the press and...

Productive Collaborative DifferentiatedBrand Consistent

The heart of your contentis the story of your brand.

Hundreds of thousands of users across 350+ organizations

turn to Widen for their marketing content.

These are just a few

Spotify’s brand is all about using imagery.

Like this image used on Spotify.com...

It’s one of thousands of images available here

In their secure, web-based brand portal

Coty Beauty delivers consumers a brand experience

worth paying for.

From one central, yet secure location...

To shareable, branded collections...

that can be used here...

here...

and here, too.

Let’s see the Media Collective in action.

And the rest you’ll have to wait and see in December...

Meet Danielle, Web Designer at Widen

“I’M A CREATIVE USER”

“I MULTI-TASK ALL DAY, EVERY DAY”

“THE MEDIA COLLECTIVE IS MY CONTENT COMMAND CENTER”

Meet Danielle, Web Designer at Widen

“I’M A CREATIVE USER”

“I MULTI-TASK ALL DAY, EVERY DAY”

“THE MEDIA COLLECTIVE IS MY CONTENT COMMAND CENTER”

On any given day,

Danielle jumps

between a number

of applications like

InDesign, Photoshop,

Illustrator, Powerpoint,

WordPress, Right On

Interactive, Compendium,

Facebook, Twitter,

and LinkedIn.

Meet Danielle, Web Designer at Widen

Drag and drop cover image from Media Collective into InDesign whitepaper layout.

Share work-in-progress whitepaper layout with teamvia Dropbox.

Review and approve as a team via the Media Collective, using the Comments feature.

Package final InDesign files.

Using the Dropbox integration, send final files to the Media Collective from a desktop hot folder.

Add the whitepaper directly from the Media Collective to a web page using the Wordpress integration.

Place final whitepaper on the home page of widen.com.

Priorities for Top Performers:

MORE

MOREMORE

Thanks!

Follow us

www.widen.commarketing@widen.com

“Widen was ranked best in overall value among 52 DAM vendors from a user survey conducted by Gleanster Research in 2014.Gleanster 2014 DAM survey