Who is the Connected Consumer?

Get to know the connected consumer www.tnsglobal.be © TNS

Get to know the connected consumer www.tnsglobal.be © TNS 2

Contact

Trui LanckrietClient service manager

Trui.Lanckriet@tnsglobal.comT +32 2 215 1930M +32 473 60 08 37

Hannah MerkiResearch Executive

Hannah.Merki@tnsglobal.comT +32 2 300 2054

We all know the world has changed…

And that consumers are ever changing

Constantly connected

Social fragmentation Screen agnosticism TV to content

Ecommerce everywhere

Appetite for disruption

Data exchange economy

App consolidation

Constantly connected

Axe Japan’s ‘Wake-Up Service’ – an opportunity to double sales

Social fragmentation

Klik Says – increasing brand engagement by 52%

Screen agnosticism

Alibaba’s Singles Day - shop anywhere, anytime - $9.3 billion USD

From TV to content

Uk’s Onken yogurt ‘Just Good Stuff’ – increasing sales through precise targeting

Data exchange economy

Under Armour becomes the largest health tracker

App consolidation

Mondelez partners with Facebook - generating online impulse snack sales

Ecommerce everywhere

Amazon Dash button

Appetite for disruption

Creating opportunities for marketing today

Fuse data and strategy in targeting

Customise for consumer and context

Target moments not media channels

Multi-modal touchpoint mastery

Keep searching for the direct route

Three simple rules

Keep on top of their evolving needs(Performance)

Deliver what they want consistently across relevant channels(Activation)

Understand your connected consumers(Strategy)

We believe…

With the challenges and opportunities today’s marketing landscape presents, it is easy to get side-tracked and focus on the latest trend - with targeting technologies like programmatic or new sources of insight, like social media. Or become swamped in the sheer volume of insight.

Getting under the skin of your target audience remains at the heart of successful marketing. Really knowing your audience - the who, what, when, where, how and why.

By anticipating what drives people you can uncover the right opportunities for innovation and growth and create irresistible brands that always stay ahead. And whether it’s a product launch or a new campaign, all brand activity needs to flow from the strategy that’s been set. It all starts, and ends with understanding the connected consumer.

What does de Belgian connected consumer look like?

Who is the Connected Consumer?

Marketing

The Connected Consumer Report 2015 from Webloyalty

Global Automotive Consumer Study: Autonomous, connected ... · 2019 Deloitte Global Automotive Consumer Study Autonomous, connected vehicles and multi-modal mobility 1 ... Deloitte’s

The Connected Consumer - White Paper

CONNECTED RETAIL HOW THE CONNECTED … Connected Retail – How the connected consumer is reinventing retail Digitally-savvy connected consumers are driving an unstoppable retail revolution

The Rise of the Connected Consumer

reports The connected consumer

Connected Consumer Challenge

Savvy social shoppers: Understanding the connected consumer

Winning the connected consumer

Unlocking the Power of the Connected Consumer

reports The connected consumer - Osborne Clarke€¦ · for businesses willing to work for the connected consumer are huge. Predictions of 25 billion connected devices in the internet

Connected Consumer

Connected Consumer: Blessing in disguise

The Digital Connected Consumer by GfK

TMT intelligence | Connected Car Consumer/media/informa-shop-window/tmt/...2 | CONNECTED CAR CONSUMER SERVICES: DATA MONETIZATION There is no doubt that connected cars will cause exponential

The Connected Consumer and Smart M2M Services

Smart Parking and the Connected Consumer

Leveraging Your Brand Connected Consumer SXSW

Analysys Mason - Connected Consumer Survey 2015

The Retail Rebels - Who Will Conquer the Connected Consumer