What Percent of Revenue Do Publicly Traded Companies Spend on Marketing and Sales? [Infographic]

53%

of revenue invested in sales and marketing

$2,170,000,000

S A A S C O M P A N I E S

33% revenue growth year-over-year

of revenue invested in sales and marketing

$125,810,00038%

of revenue invested in sales and marketing

$98,800,00066%

of revenue invested in sales and marketing

$216,670,000

78% revenue growth year-over-year

53%

of revenue invested in sales and marketing

$52,600,000

of revenue invested in sales and marketing

$72,700,000

19% revenue growth year-over-year

11%

18% revenue growth year-over-year

24%

of revenue invested in sales and marketing

$47,700,000

29% revenue growth year-over-year

48%

MARKETING SALES

What Percent of Revenue Do Publicly Traded Companies Spend on Marketing & Sales?

S P E N D L A N D S C A P E

16% revenue growth year-over-year

56% revenue growth year-over-year

18%

of revenue invested in sales and marketing

$51,810,000,000

T E C H N O L O G Y C O M P A N I E S

12% revenue growth year-over-year

of revenue invested in marketing, general and administrative

of revenue invested in marketing, general and administrative

$8,140,000,000

6% revenue growth year-over-year

15%

7% $11,990,000,000

7% revenue growth year-over-year

of revenue invested in sales and marketing

$8,130,000,000

19% revenue growth year-over-year

12%

of revenue invested in sales and marketing

$237,550,000

17% revenue growth year-over-year

13%

44%

of revenue invested in sales and marketing

$614,110,000

S O C I A L M E D I A C O M P A N I E S

111% revenue growth year-over-year

of revenue invested in sales and marketing

$774,410,000

45% revenue growth year-over-year

35%

19%

of revenue invested in sales and marketing

$283,700,000

M A N U F A C T U R I N G C O M P A N I E S

8% revenue growth year-over-year

of revenue invested in sales and marketing

$619,900,000

21% revenue growth year-over-year

21%

of revenue invested in sales and marketing

$7,600,000,000

3% revenue growth year-over-year

20%

11% $73,200,000

E D U C A T I O N C O M P A N I E S

16% revenue growth year-over-year

$69,000,000

6% revenue growth year-over-year

20%

of revenue invested in advertising, marketing and promotion

of revenue invested in selling and promotional

It is important to note that companies typically report their marketing spend under one of two categories: Sales and Marketing or Selling, General and Administrative (SG&A). We have denoted how each company categorizes their marketing spend after each �gure in the piece. For more information and detail on what is included in each company’s sales and marketing budget or SG&A budget, please refer to their individual �nancial statements linked below.

SOURCES:

All company data in this piece has been rounded to the nearest whole number and was derived from the 2014 Annual Financial Reports.

Salesforce’s 2014 Annual Reporthttp://investor.salesforce.com/�les/oar/2014/

Constant Contact’s 2014 Annual Reporthttps://www.proxydocs.com/edocs/request?b=CTCT&paction=doc&action=showdoc&docid=878373&se=878373

Twitter‘s 2014 Annual Reporthttp://www.viewproxy.com/twitter/2015/1/index.html

LinkedIn’s 2014 Annual Reporthttp://investors.linkedin.com/�nancials-statements.cfm

Microsoft’s 2014 Annual Reporthttps://www.microsoft.com/investor/reports/ar14/index.html

Intel’s 2014 Annual Reporthttp://www.intc.com/intel-annual-report/2014/

Apple’s 2014 Annual Reporthttp://�les.shareholder.com/down-loads/AAPL/120138039x0x789040/ED3853DA-2E3F-448D-ADB4-34816C375F5D/2014_Form_10_K_As_Filed.PDF

Tabeau’s 2014 Annual Reporthttp://investors.tableau.com/�les/doc_�nancials/2014%20Annu-al%20Report/Tableau_2014AnnualReportandProxyStatement_v001_x58gsl.pdf

Google’s 2014 Annual Reporthttp://investor.google.com/�nancial/2014/tables.html

Rackspace’s 2014 Annual Reporthttp://ir.rackspace.com/phoenix.zhtml?c=221673&p=irol-SECTex-t&TEXT=aHR0cDovL2FwaS50ZW5rd2l6YXJkLmNvbS9maWxpbmcueG1sP2lwYWdlPTEwMTE1OTY4JkRTRVE9MCZTRVE9MCZTUURFU0M9U0VDVElPTl9FTlRJUkUmc3Vic2lkPTU3

Oracle’s 2014 Annual Reporthttp://investor.oracle.com/�les/doc_�nancials/Annual%20Reports/Form10K2014.pdf

IDEXX Laboratories 2014 Annual Reporthttps://www.idexx.com/pdf/en_us/corporate/2014-annual%20-report.pdf

Temper Sealy International’s 2014 Annual Reporthttp://�les.shareholder.com/downloads/TPX/187800270x0x813153/630788C9-2B19-42F7-BD63-6B27E46E41A0/TPX201410K.pdf

Marketo’s 2014 Annual Reporthttp://investors.marketo.com/sec�ling.cfm?�lingID=1047469-15-2073&CIK=1490660

Manhattan Associates 2014 Annual Reporthttp://ir.manh.com/phoenix.zhtml?c=113502&p=irol-reportsannual

Bottomline Technologies 2014 Annual Reporthttp://www.bottomline.com/collateral/investors/2014%20Annual%20Report.pdf

Marin Software’s 2014 Annual Reporthttp://d1lge852tjjqow.cloudfront.net/CIK-0001389002/7edcfd48-f296-43dd-9f2c-4c99be7ad752.pdf?noexit=true

Grand Canyon University’s 2014 Annual Reporthttp://investors.gcu.edu/phoenix.zhtml?c=221997&p=irol-reportsannual

American Public Education INC’s 2014 Annual Reporthttp://www.americanpubliceducation.com/phoenix.zhtml?c=214618&p=irol-sec