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53%
of revenue invested in sales and marketing
$2,170,000,000
S A A S C O M P A N I E S
33% revenue growth year-over-year
of revenue invested in sales and marketing
$125,810,00038%
of revenue invested in sales and marketing
$98,800,00066%
of revenue invested in sales and marketing
$216,670,000
78% revenue growth year-over-year
53%
of revenue invested in sales and marketing
$52,600,000
of revenue invested in sales and marketing
$72,700,000
19% revenue growth year-over-year
11%
18% revenue growth year-over-year
24%
of revenue invested in sales and marketing
$47,700,000
29% revenue growth year-over-year
48%
MARKETING SALES
What Percent of Revenue Do Publicly Traded Companies Spend on Marketing & Sales?
S P E N D L A N D S C A P E
16% revenue growth year-over-year
56% revenue growth year-over-year
18%
of revenue invested in sales and marketing
$51,810,000,000
T E C H N O L O G Y C O M P A N I E S
12% revenue growth year-over-year
of revenue invested in marketing, general and administrative
of revenue invested in marketing, general and administrative
$8,140,000,000
6% revenue growth year-over-year
15%
7% $11,990,000,000
7% revenue growth year-over-year
of revenue invested in sales and marketing
$8,130,000,000
19% revenue growth year-over-year
12%
of revenue invested in sales and marketing
$237,550,000
17% revenue growth year-over-year
13%
44%
of revenue invested in sales and marketing
$614,110,000
S O C I A L M E D I A C O M P A N I E S
111% revenue growth year-over-year
of revenue invested in sales and marketing
$774,410,000
45% revenue growth year-over-year
35%
19%
of revenue invested in sales and marketing
$283,700,000
M A N U F A C T U R I N G C O M P A N I E S
8% revenue growth year-over-year
of revenue invested in sales and marketing
$619,900,000
21% revenue growth year-over-year
21%
of revenue invested in sales and marketing
$7,600,000,000
3% revenue growth year-over-year
20%
11% $73,200,000
E D U C A T I O N C O M P A N I E S
16% revenue growth year-over-year
$69,000,000
6% revenue growth year-over-year
20%
of revenue invested in advertising, marketing and promotion
of revenue invested in selling and promotional
It is important to note that companies typically report their marketing spend under one of two categories: Sales and Marketing or Selling, General and Administrative (SG&A). We have denoted how each company categorizes their marketing spend after each �gure in the piece. For more information and detail on what is included in each company’s sales and marketing budget or SG&A budget, please refer to their individual �nancial statements linked below.
SOURCES:
All company data in this piece has been rounded to the nearest whole number and was derived from the 2014 Annual Financial Reports.
Salesforce’s 2014 Annual Reporthttp://investor.salesforce.com/�les/oar/2014/
Constant Contact’s 2014 Annual Reporthttps://www.proxydocs.com/edocs/request?b=CTCT&paction=doc&action=showdoc&docid=878373&se=878373
Twitter‘s 2014 Annual Reporthttp://www.viewproxy.com/twitter/2015/1/index.html
LinkedIn’s 2014 Annual Reporthttp://investors.linkedin.com/�nancials-statements.cfm
Microsoft’s 2014 Annual Reporthttps://www.microsoft.com/investor/reports/ar14/index.html
Intel’s 2014 Annual Reporthttp://www.intc.com/intel-annual-report/2014/
Apple’s 2014 Annual Reporthttp://�les.shareholder.com/down-loads/AAPL/120138039x0x789040/ED3853DA-2E3F-448D-ADB4-34816C375F5D/2014_Form_10_K_As_Filed.PDF
Tabeau’s 2014 Annual Reporthttp://investors.tableau.com/�les/doc_�nancials/2014%20Annu-al%20Report/Tableau_2014AnnualReportandProxyStatement_v001_x58gsl.pdf
Google’s 2014 Annual Reporthttp://investor.google.com/�nancial/2014/tables.html
Rackspace’s 2014 Annual Reporthttp://ir.rackspace.com/phoenix.zhtml?c=221673&p=irol-SECTex-t&TEXT=aHR0cDovL2FwaS50ZW5rd2l6YXJkLmNvbS9maWxpbmcueG1sP2lwYWdlPTEwMTE1OTY4JkRTRVE9MCZTRVE9MCZTUURFU0M9U0VDVElPTl9FTlRJUkUmc3Vic2lkPTU3
Oracle’s 2014 Annual Reporthttp://investor.oracle.com/�les/doc_�nancials/Annual%20Reports/Form10K2014.pdf
IDEXX Laboratories 2014 Annual Reporthttps://www.idexx.com/pdf/en_us/corporate/2014-annual%20-report.pdf
Temper Sealy International’s 2014 Annual Reporthttp://�les.shareholder.com/downloads/TPX/187800270x0x813153/630788C9-2B19-42F7-BD63-6B27E46E41A0/TPX201410K.pdf
Marketo’s 2014 Annual Reporthttp://investors.marketo.com/sec�ling.cfm?�lingID=1047469-15-2073&CIK=1490660
Manhattan Associates 2014 Annual Reporthttp://ir.manh.com/phoenix.zhtml?c=113502&p=irol-reportsannual
Bottomline Technologies 2014 Annual Reporthttp://www.bottomline.com/collateral/investors/2014%20Annual%20Report.pdf
Marin Software’s 2014 Annual Reporthttp://d1lge852tjjqow.cloudfront.net/CIK-0001389002/7edcfd48-f296-43dd-9f2c-4c99be7ad752.pdf?noexit=true
Grand Canyon University’s 2014 Annual Reporthttp://investors.gcu.edu/phoenix.zhtml?c=221997&p=irol-reportsannual
American Public Education INC’s 2014 Annual Reporthttp://www.americanpubliceducation.com/phoenix.zhtml?c=214618&p=irol-sec