Tutorial: Engagement and how many users clicked on your links more than once in the last week?

HOW MANY USERS CLICKED ON YOUR LINKS THE PAST WEEK?

JASON HJH SOCIAL: JASONHJH.COM

READ THIS FIRST!

http://jasonhjh.com/2013/12/how-many-unique-users-engaged-with-your-content-more-than-once/

DO YOU KNOW WHAT COUNTS AS ENGAGEMENT?

DON’T FORGET “INVISIBLE” CLICKS

Look into Facebook Insights > Posts

WHAT ARE THEY?

HOW DO USERS DO THAT?

News Feed

NOT FORGETTING THE MOST VALUABLE ENGAGEMENT OF ALL…

LINK CLICKS

LINK CLICKS GENERATE LEADS

REPEATED LINK CLICKS INDICATE CONVERSION-READINESS

BUT WHY IS EVERYONE CRAZY ABOUT ENGAGEMENT RATES?

BECAUSE OF ZMOT

THE CUSTOMER BUYING JOURNEY IS NEVER THE SAME AGAIN…

Don’t worry it’s not an affiliate link.

Read about ZMOT here - http://www.google.com/think/collections/zero-moment-truth.html

Back to our main question today.

How many users clicked on more than one of your links in the last week?

STEP 1: DOWNLOAD YOUR FACEBOOK PAGE DATA

STEP 2: SEARCH FOR THESE SPREADSHEETS 1. “DAILY PEOPLE WHO INTERACTED…” 2. “WEEKLY PEOPLE WHO INTERACTED…”

STEP 3: COPY COLUMNS B AND C INTO A NEW SPREADSHEET

STEP 4: ADD A NEW COLUMN ON THE RIGHT & USE THE BELOW FORMULA

If you don’t understand why I am doing this, remember to read http://jasonhjh.com/2013/12/how-many-unique-users-engaged-with-your-content-more-than-once/

STEP 5: ADD THE LAST 2 COLUMNS AND YOU’RE DONE

If you don’t understand why I am doing this, remember to read http://jasonhjh.com/2013/12/how-many-unique-users-engaged-with-your-content-more-than-once/

QUESTIONS?

Email: admin@jasonhjh.com

Twitter : @JasonHJH

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