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January 2011 Online Creative for the Gaming Industry © Clicked Creative 2011

Online Creative for the Gaming Industry - Clicked Creative

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Online Creative for the Gaming Industry

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Page 1: Online Creative for the Gaming Industry - Clicked Creative

January 2011

Online Creative for the Gaming Industry

© Clicked Creative 2011

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In the world of online gaming…

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it’s easy to get lost in the crowd…http://www.flickr.com/photos/davduf/17585149/sizes/l/

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…so how do you stand out?

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By communicating your offer clearly…

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so people will come and play with you…

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and stay with you.

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easy huh? (just kidding)

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Successfully engaging gaming customers since 1998

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This is who we’ve done it for…

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How can we help you?Call Matt Haslum on 0208 7620 0550 to find out more

Still not sure?Continue to see how we’ve answered some previous challenges…

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How do you develop and launch an entirely new way of betting to a traditionally conservative market?Challenge

Sportsbook

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Start by creating a unique, easily recognizable logo

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Design and iterate an easy to use betting interface

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Create multi-channel advertising that educates as well as promotes

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Target specific high-value audiences

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Drive traffic with relevant digital promotions

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Create stickiness with added value content & tools

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Localise campaigns for international territories

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Develop and evolve the brand

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10 years on....

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How do we get our business customers excitedabout our new games release packages?Challenge

B2B

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Send out quarterly DM packs containing entertaining office games

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Support the packs with tease emails & follow up emails

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Link through to play demos on an engaging demo play site

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Create anticipation in audience with regular mailings

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How do you launch a new service into a monopolised marketand gain widespread acceptance in the shortest possible time? Challenge

Media

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Create a demand amongst end users

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Drive awareness across the industry

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Drive awareness across the industry

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Develop the brand and add value to customers

ISSUE 3

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Results

18 months after launch, Turf TV successfully signed up over 95% of all UK Bookmakers, including the ‘Big 4’:

Coral, William Hill, Betfred & Ladbrokes.

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How do you demystify a complex financial product to appeal to a wider audience?Challenge

Financial Spread Betting

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Develop an easy to use website…

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an easy to use trading interface…

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and an easy to use i-phone application

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Create advertising that educates and informs

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Highlight financial benefits with interactive campaigns

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Highlight financial benefits with interactive campaigns

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Show the instrument clearly with step-by-step interactive demo

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Allow users to tour the trading interface

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Ensure consistent communications with customers

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Develop professional tier products

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Testimonial

When we first met Clicked they were able to quickly understand both our requirements and our prospective clients' requirements.

Since then the work they have produced for us over a number of years has lead to a significant upturn in new accounts and increased the value of our brand.

Head of Marketing, London Capital Group

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Coming soon…

European Bingo launchEuropean Casino site

Multi-lingual affiliate campaignand much more!

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So what’s your greatest challenge?

Get in touch if you’d like a hand…Matt HaslumNew Business [email protected] 7471 0550

clickedcreative.com

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An intelligent approachto digital creative