Tips For Starting Your Holiday Marketing

Santa Wants To Know…

has your marketing been good this year?

Caz Bevan @AreYouWithCaz Sani Nielsen @TheJollyPoly

Stats & Facts

15.4% of retailers start marketing before October 1

When do you begin shopping for the holiday season?

These statistics depict the period when U.S. consumers began shopping in 2015 (Statista.com)

Before Sept

September

October

November

December 1-15

December 16-31

0 0 0 13%

14%

38%

22%

8%

16%

5%

19%

42%

19%

6%

9%Men Women

$3.19 Trillion IndustryU.S. Stats

$830 Billion spent on giftsNow, That’s A Gift!

50%+ of all revenue is generated between Black Friday & Christmas Day

Top Sales GeneratorsFor Black Friday:

Email Marketing 25.1%

Organic Search 21.1%

Paid Search 16.6%

For Cyber Monday:

Organic Search 21.5%

Email Marketing 20%

Social Media Posts 1.8%

Why? People are in a rush and searching specifically for sales. They go straight to the website, recent emails, and if they don’t see what they’re shopping for or the discount they’re looking for at the top of social media, they don’t spend time looking for it.

127 Million ShoppersCyber Monday Is The New Big Deal, Literally

92% of Shoppers Look For Discounts Online

Cyber Monday

Cyber Monday is the biggest mobile shopping day of the year

From 2014-2015 Mobile App use grew 58%. Use these stats to brainstorm how your business can personalize, use emojis, help with customer productivity, and support mobile shopping for

your business. You don’t have to build an app to know these are some great keys to marketing strategy success!

Personalization 344% Emojis Productivity 119% Easy in-app purchasing 4.56%

47% of all Holiday

Purchases Begin On A

Mobile Device

81% of Shoppers Conduct Online Research Before Buying

1 in 3 people

search a product

online prior to visiting the store

15% of your in-store

visitors are searching elsewhere

for the same

products

50% of people visit a store within 24 hours of searching the store or a product online

88% search from a phone 84% search from a tablet

Searching for:

Business hours Directions to closest store Address Availability of product Discounts & pricing information

18% of Local Mobile Searches Lead To In-Store Purchases

2014

So, Now What?

How?Check your email

for our holiday marketing tips. We will also be

adding links to the webinar recording

on Boost U.

When?You should begin your

holiday testing in August/September and

campaigning by October. Include all holidays

celebrated from October-January as part of your ongoing Q4 strategy.

Tip #1: Test Your Website For A Higher Traffic Load & Mobile Usability

Tip #2: Test Emails & Social Posts

(Desktop & Mobile)

Tip #3: Create Mobile

Specific Advertisements

Tip #4: Create A Strong Email

Campaign

Tip #5: This is what you SEO-ed for

Tip #6: Be Personal

Social Media Posts Emails

Suggestions Customer Service

P E O P L E A R E M O R E L I K E LY T O P U R C H A S E W H E N S O M E T H I N G I S P E R S O N A L I Z E D T O T H E M

5 . 5 H I G H E R C O N V E R S I O N S

Tip #7: Be Reliable

Product Availability Email Response

Social Media Response Email Delivery

Expected Promos

Tip #8: Reconsider How To Be

Social S O C I A L M E D I A I S T H E F I R S T C H O I C E F O R 1 I N 5 S E E K I N G A N S W E R S I N C O M P L E X S I T U A T I O N S

Tip #9: Be Here, Now

Being Personable Also Means Being Real… In Real-Time

Tip #10: Relax

You’re ahead of the game… enjoy your holidays!

Let’s Talk About Your Tips?

Join us November 9 for The State of Social Media Address by simply typing “Reg Me” into the webinar comments or visit

www.Boostability.com/Boost-U to sign up at any time.